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---
name: brand-guidelines-brand-foundation
description: 'Sub-skill of brand-guidelines: Brand Foundation.'
version: 2.0.0
category: business
type: reference
scripts_exempt: true
---
# Brand Foundation
## Brand Foundation
- **Mission:** [Why we exist]
- **Vision:** [Future state we aim to create]
- **Values:** [3-5 core values]
- **Personality:** Confident not arrogant, Expert not elitist
