April Dunford Framework

---
name: competitive-analysis-april-dunford-framework
description: 'Sub-skill of competitive-analysis: April Dunford Framework (+1).'
version: 1.0.0
category: business
type: reference
scripts_exempt: true
---

# April Dunford Framework (+1)

## April Dunford Framework


For each competitor, analyze:

1. **Competitive Alternatives** - What would customers use instead?
2. **Unique Attributes** - What do they do that others can't?
3. **Value** - What benefit does that provide?
4. **Target Customers** - Who cares most about that value?
5. **Market Category** - What market do they claim?

## Positioning Map


```
                    HIGH SPECIALIZATION
                           │
                     ┌─────┼─────┐
                     │  US │     │
    LOW              │     │     │         HIGH
    TECH ────────────┼─────┼─────┼──────── TECH
                     │     │     │
                     │     │ Comp│
                     └─────┼─────┘

*See sub-skills for full details.*