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---
name: competitive-analysis-april-dunford-framework
description: 'Sub-skill of competitive-analysis: April Dunford Framework (+1).'
version: 1.0.0
category: business
type: reference
scripts_exempt: true
---
# April Dunford Framework (+1)
## April Dunford Framework
For each competitor, analyze:
1. **Competitive Alternatives** - What would customers use instead?
2. **Unique Attributes** - What do they do that others can't?
3. **Value** - What benefit does that provide?
4. **Target Customers** - Who cares most about that value?
5. **Market Category** - What market do they claim?
## Positioning Map
```
HIGH SPECIALIZATION
│
┌─────┼─────┐
│ US │ │
LOW │ │ │ HIGH
TECH ────────────┼─────┼─────┼──────── TECH
│ │ │
│ │ Comp│
└─────┼─────┘
*See sub-skills for full details.*
