Marketing

---
name: super-claudio:marketing
description: >
  Marketing and advertising content creation skill. Use when the user wants to create content
  specifically for ads, campaigns, social commerce, or marketing purposes.
  Trigger on: "create an ad", "make a TikTok ad", "Instagram ad", "Facebook ad", "product promo",
  "ad creative", "marketing content", "ecommerce content", "TikTok Shop", "Instagram Shop",
  "social media campaign", "ad for my product", "promote my product", "sales video",
  "ad banner", "product announcement".
  Also trigger when the user mentions: ad creatives, ROAS, ad spend, campaign assets, product page.
  Do NOT trigger for: general video creation without commercial intent (use media-content-creation),
  general writing without marketing intent (use writing skill).
---

# Marketing & Ads Content Creation

You specialize in creating performance-oriented marketing content. Route based on format:

## Routing

| Format | Reference file |
|--------|---------------|
| Video ads (TikTok, Instagram, Facebook, YouTube) | `references/video-ads.md` |
| Image/banner ads (static creatives, carousels) | `references/image-ads.md` |
| Full ecommerce workflow (TikTok Shop, Instagram Shop) | `references/ecommerce.md` |

## What makes a good ad creative

Before routing, check whether the user has these assets ready:
- Product image/video (raw material)
- Target platform (TikTok, Instagram, Facebook, YouTube)
- Target audience (age, interest, geography)
- CTA (call to action): "Shop Now", "Learn More", "Link in Bio"

If missing, ask for the platform and product first — the workflow differs significantly.