Google Mobile Ads Interstitial

---
name: google-mobile-ads-interstitial
description: "Provides instructions for implementing, integrating, or configuring Google Mobile Ads (GMA) SDK interstitial ads in Android and iOS mobile applications. Use this skill when the task involves setting up interstitial ads. Don't use for \"rewarded interstitial\" ads."
category: marketing-and-growth
source_repo: google/skills
source_path: "skills/ads/google-mobile-ads-interstitial/SKILL.md"
source_url: https://github.com/google/skills/blob/HEAD/skills/ads/google-mobile-ads-interstitial/SKILL.md
---

# Google Mobile Ads SDK - Interstitial Ads

Interstitial ads show full-page ads for users on mobile apps. Interstitial ads
are designed to be placed between content and are best placed at natural app
transition points.

### Ad Placement Guidelines

**CRITICAL:** You MUST evaluate and apply the following Ad Placement Guidelines
before proceeding with any interstitial ad implementation.

*   **Determine Ad Placement**:
    *   [ ] **Identify the target file** where the ad should be placed. Ask if
        unsure.

## Workflow

1.  **Determine the user's platform**: Identify if the project is Android or
    iOS. If unclear, ask before proceeding.

2.  **Read the platform guide** for implementation details:
    -   Android: `references/android-interstitial.md`
    -   iOS: `references/ios-interstitial.md`

3.  **Follow these steps in order**:
    -   [ ] Load the ad
    -   [ ] Register for ad event callbacks
    -   [ ] Show the ad
    -   [ ] Verify the implementation

---

**Source:** [`google/skills`](https://github.com/google/skills) → `skills/ads/google-mobile-ads-interstitial/SKILL.md`