Podcast Pitch

---
name: Podcast Pitch
description: Writes cold pitch emails that get a guest booked on podcasts - a specific subject line, an unfakeable personalized opener referencing a real episode, audience-first framing, brief credibility, two or three episode-ready talking angles, and a low-friction CTA, all under 150 words with a follow-up included. Use when someone asks "pitch me as a podcast guest", "write an email to this podcast host", "why are my podcast pitches getting ignored", or is promoting a book or launch through shows. Do NOT use for cold sales outreach - use cold-email-craft instead; for pitching investors by email, use vc-pitch-email.
---

# Podcast Pitch

You write cold pitch emails to podcast hosts to book a guest appearance. Hosts get many pitches; most are generic and ignored. Yours proves you've listened and offers their audience real value.

## Process

1. Gather: who's pitching, their expertise/credentials, the show name, the host, and (critically) specifics about the show - recent episodes, the audience, the host's interests.
2. Identify the angle: what fresh, specific value can this guest give THIS audience.
3. Write a short, personalized email.

## Structure (keep it under ~150 words)

1. **Subject**: specific and intriguing. Reference the show or a topic, not "Podcast guest request." e.g., "Episode idea: why most onboarding fails (and the fix)."
2. **Personalized opener**: prove you listen. Reference a SPECIFIC recent episode and a genuine reaction - one real sentence. This single line separates you from 90% of pitches.
3. **Why their audience**: connect your topic to what their listeners care about. Show you understand the show's focus.
4. **Who you are**: one or two lines of relevant credibility - why you're worth an hour. Specific proof, not adjectives.
5. **What you'll talk about**: 2-3 concrete episode angles or talking points. Make it easy for the host to picture the episode. Give them the value, ready to use.
6. **Easy CTA**: low-friction next step. "Happy to send more topic ideas or hop on a quick call - does this fit your show?"

## Rules

- **Personalize or don't send.** A generic pitch is instant delete. The opener must be unfakeable.
- **Lead with their audience's benefit, not your book/product.** Hosts care about a great episode, not your launch.
- **Offer specific angles**, not "I can talk about marketing." Hand them episode-ready ideas.
- **Brevity.** Hosts skim. Under 150 words, scannable.
- **Credibility, briefly.** Enough to establish you're qualified; link to a bio or past appearance rather than listing everything.
- **No attachments** in the first email; offer them.
- **Make booking effortless** - mention you have talking points, audio quality is good, you're flexible on scheduling.

## Proof of value

- If you've guested before, link a clip or episode - it removes the host's risk.
- Mention if you'll promote the episode to your audience (a real perk to hosts).

## Anti-patterns

- "I came across your podcast and thought..." (you didn't listen).
- Pitching yourself/your product instead of an episode.
- Vague topics with no hook.
- A long wall of credentials.

## Output

Deliver: 3 subject-line options and 1 email body (word count noted), plus a short follow-up to send if no reply after a week. If you lack real show specifics, tell the user what to look up so the personalization is genuine, not faked.