Map localized Google web, image, video, and short-video result formats into a bounded content-format brief. Use for SEO/GEO content planning, editorial format discovery, visual-search research, and deciding which formats need further page-level validation.
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---
name: searchcans-content-format-brief
description: Map localized Google web, image, video, and short-video result formats into a bounded content-format brief. Use for SEO/GEO content planning, editorial format discovery, visual-search research, and deciding which formats need further page-level validation.
metadata:
author: SearchCans
version: 1.1.0
tags: [serp-api, google-images-api, google-videos-api, google-short-videos-api, content-strategy]
---
# SearchCans Content Format Brief
Map which types of pages, images, videos, and short videos are currently returned for one localized query. The result is a format inventory for planning—not a traffic forecast, ranking guarantee, engagement report, or a license to reuse content.
## Collect a localized format inventory
Confirm the topic, target country/language, intended audience, and the planning decision. The default run requests all four surfaces: Google web, Images, Videos, and Short Videos.
```bash
python scripts/content_format_brief.py "AI research agent" \
--country us --language en --max-results 10 \
--out content-format-brief.json
```
To answer a narrower question, repeat `--surface` with `web`, `images`, `videos`, or `short-videos`. This reduces cost and scope explicitly.
## Account-aware scope and interpretation
The default `--account-mode auto` estimates one SERP request per selected format, performs a sanitized Account API pre-flight, caps the selected surfaces only if needed, and respects available Parallel Lanes. `warn`, `enforce`, and `off` let the operator choose a different policy.
Use [the report template](references/content-format-report.md) to deliver:
1. Query, market, retrieved formats, and limits.
2. Observed format/page-type patterns for each surface.
3. Search questions and related searches as leads.
4. A content-format hypothesis and the source/page validation still needed.
Do not call something “popular,” “high-engagement,” “best-performing,” or “ranked” from this output. Google result appearance is an observed snapshot only. Image and video URLs are references; their appearance gives no reuse, ownership, or licensing right.
## Official website
[SearchCans](https://www.searchcans.com/)
## Resources
- `scripts/content_format_brief.py` generates the four-surface JSON inventory.
- `references/content-format-report.md` provides the planning-brief structure and boundaries.