Market Landing

---
name: market-landing
description: Conversion rate optimization audit for a single landing page. Invoke whenever the user says "landing page", "CRO", "why isn't this converting", "fix my landing page", or runs `/market landing <url>`. Produces LANDING-CRO.md with a conversion score, a priority grid of issues (impact vs effort), and specific rewrites for the hero, social proof, CTAs, and form.
---

# Market Landing — CRO Analysis

Deliver a conversion-focused teardown of a single page. You are looking for the specific friction points and missing persuasion elements that cost the client money.

## Workflow

1. **Fetch** the page: `python3 scripts/analyze_page.py <url>`.
2. **Identify the page goal** — trial signup, demo booking, purchase, lead capture, newsletter. If unclear, ask once.
3. **Walk the page as a first-time visitor** would:
   - **3-second test:** Does the hero answer "what is this, who is it for, what do I do next"?
   - **30-second test:** Is there enough to make me curious and reduce risk?
   - **3-minute test:** Does the page answer every objection I'd have before converting?

## The 10 CRO Dimensions (score each 0–10)

| # | Dimension | Look for |
|---|---|---|
| 1 | **Hero clarity** | Specific outcome + audience in the headline. Subhead elaborates. |
| 2 | **Value proposition** | Differentiated, proven, not generic "best-in-class" |
| 3 | **Primary CTA** | Value-driven text (not "Submit"), visible above fold, one dominant action |
| 4 | **Secondary paths** | Clear but subordinated (e.g., "See pricing" below trial CTA) |
| 5 | **Social proof** | Logos, testimonials with real names/photos, counts, ratings |
| 6 | **Objection handling** | FAQ, comparison, guarantees, risk reversal |
| 7 | **Form friction** | Minimum fields, clear purpose, progress signaling, inline validation |
| 8 | **Trust architecture** | HTTPS, privacy link, security badges, compliance signals |
| 9 | **Urgency / scarcity** | Honest, specific (not fake countdowns) |
| 10 | **Visual hierarchy** | Eye flows top → CTA → proof → deeper info → CTA repeat |

## Priority Grid

Plot every issue on an impact × effort grid:

```
High impact │ QUICK WINS      │ MAJOR PROJECTS
            │ (do this week)  │ (plan this month)
            ├─────────────────┼─────────────────
Low impact  │ FILL-INS        │ SKIP
            │ (when bored)    │ (don't bother)
            └─────────────────┴─────────────────
              Low effort        High effort
```

Every finding goes in one cell. This is the most valuable part of the report — the client can see what to do first without asking.

## Output: LANDING-CRO.md

```markdown
# Landing Page CRO — [Brand]
**URL:** [url]  |  **Page goal:** [trial / demo / purchase / lead]
**Date:** [YYYY-MM-DD]

## Conversion Score: [X]/100

[2-sentence diagnosis: the biggest leak and the biggest quick win.]

## Dimension Scores
| # | Dimension | Score | Finding |
|---|---|---|---|
| 1 | Hero clarity | X/10 | ... |
...

## Priority Grid

### Quick Wins (high impact, low effort)
1. **[Fix name]** — Current: "[quoted copy]" → Proposed: "[new copy]". Expected lift: [reasoned estimate].
...

### Major Projects (high impact, high effort)
1. ...

### Fill-ins (low impact, low effort)
1. ...

## Hero Rewrite
**Current:**
> [exact quote of H1 + subhead + CTA]

**Proposed:**
> **[new H1]**
> [new subhead]
> [Primary CTA] · [Secondary link]

**Why:** [what changed and why it should convert better]

## CTA Audit
| CTA | Location | Current Text | Proposed Text | Reason |
|---|---|---|---|---|
| Primary | Hero | "Get Started" | "Start Free — No Card" | Risk reversal + specificity |

## Social Proof Gap
[What's present, what's missing, what to add first.]

## Form Friction
[Field-by-field audit if a form is present.]

## A/B Test Recommendations
Three tests ranked by expected impact, each with: hypothesis, variant, primary metric, minimum sample size (assuming baseline CR of X%).
```

## Anti-patterns to flag

- "Learn more" as the only CTA (no commitment signal)
- Hero video that autoplays with sound
- Forms asking for phone number before value is established
- Testimonials without names or photos ("– Happy Customer")
- Countdown timers that reset on reload (deceptive)
- "Trusted by thousands" with no logos or numbers
- Multiple competing CTAs above the fold
- Legal disclaimers above the CTA (poisons conversion intent)

## Quality Bar

Quote the actual copy before rewriting it. Never hallucinate a "current" headline. If the page has strengths, name them — an honest CRO audit protects what's working and fixes what isn't.