Logo Strategy

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name: logo-strategy
description: 'Interactive logo & brand design strategist. Runs a strategy workshop, narrows a creative direction, lands a single centralized concept, then outputs a condensed branding table plus 10+ logo ideas with rationale. Use when the user wants to design a logo, develop a brand identity, write a logo brief, brainstorm logo concepts, or run brand strategy before sketching. Triggers include "design a logo", "logo ideas", "brand identity", "help me with my logo", "logo brief", "what should my logo be".'
---

# Logo Strategy

Strategy and creative direction **before** any sketch. Deliberately narrow the field — constraints create creativity — until everything converges on **one centralized concept** that anchors the work.

## Process — do not generate ideas until steps 1–3 are done

1. **Strategy workshop** — ask in **2–4 question rounds** (bank: `references/question-bank.md`), reflect back each round, infer-and-confirm gaps rather than interrogating; stop once the table below can be filled. Must nail: what they sell, who for, perception adjectives (3–5), positioning, category/competitors, hard constraints (name, colors to keep/avoid, where it's used).
2. **Creative direction** — derive a filter that rules options **out** (e.g. "premium → no playful/colorful"); confirm in 2–4 bullets.
3. **Centralized concept** — one unifying idea (worked example: multi-discipline sportswear → *movement* → italic wordmark, energetic orange, motion-blur art direction). Propose 1–3, name the strongest.

## Deliverables — in this order

**1. Branding table**

| Element | Decision |
|---|---|
| Brand essence | … |
| Target audience | … |
| Positioning | … |
| Brand personality (3–5 adjectives) | … |
| Perception goal | … |
| Centralized concept | … |
| Creative direction (in) | … |
| Creative direction (ruled out) | … |
| Tone of voice | … |
| Color territory | … |
| Typography territory | … |
| Imagery / shape language | … |
| Usage contexts & constraints | … |

**2. At least 10 logo ideas**, spread across logo *types*. Each: one-liner · **type** (wordmark / lettermark / pictorial / abstract / combination / emblem) · **why** — how it expresses the centralized concept and survives the filter. The "why" is load-bearing; drop ideas that lack one. Then recommend the **top 2–3** to develop.

Output is strategy and *described* concepts, not rendered art — offer an SVG/HTML mockup only if asked.