Net Forwardable Blurb

---
name: net-forwardable-blurb
description: Gives you the points for a Forwardable Intro Blurb, who you are, why this person specifically, what you would ask and how easy it is to decline, under a length you set, so you write a short note the introducer can forward unedited. Use for "run net-forwardable-blurb", "forwardable email", "make the intro easy for them", "they said they would introduce me", "note to forward", "the introduction never happened", part of the Claude for Networking on LinkedIn Pack by Polar Bear.
---

# Forwardable Intro Blurb

## When To Use
Someone agreed to introduce you and the introduction has not happened, because they have to write it. Use this right after the yes, so the introducer gets a short note they can forward as it is. It answers: what does the other person need to read to say yes or no in one minute?

## When Not To Use
If nobody has agreed to introduce you yet, run the Introduction Ask first. If you are the one introducing two other people, run the Double Opt-In Introduction. If the introducer knows you both well and prefers to write it themselves, let them.

## Inputs
- Your Elevator Pitch line
- What you know about the person to be introduced: their Person Research Brief or public links
- The one conversation you would ask for (topic, length) and the length limit you want for the blurb
If you have none of this, I start from your elevator pitch and the topic of the conversation, and mark the output as a first draft.

## Approach
The forwardable note, as summarised from Harvard Business Review ("How to ask for an email introduction", Ruchika T. Malhotra, 2019): the introducer lends you their network, so include a note they can forward and do not make them write one. The judgment is in brevity and in asking for little. The failure it prevents: a kind yes that sits in someone's inbox for weeks because the introduction needs twenty minutes of their writing.

## Workflow
1. Ask three questions: who is introducing you to whom, what one conversation you want, and the length limit for the blurb (you set it).
2. Give 2 or 3 points for "who you are", taken from your elevator pitch line. No adjectives about yourself.
3. Give 2 or 3 points for "why this person specifically", each resting on a sourced public fact about their work, with link and date. Nothing private and nothing guessed.
4. Give 2 or 3 points for "what you would ask": one conversation, its topic, its length. One ask only.
5. Give the points for "how easy it is to decline": a clear way out that needs no explanation.
6. You write the blurb from the points. Then I check it: within your length limit; no claim the introducer would have to vouch for and cannot; no attachment needed; forwardable without a single edit.
7. Remind you of the order: the blurb goes to the introducer, who asks the other side first. The introduction happens only if they say yes.

## Output Format
```markdown
# Forwardable Intro Blurb
**Introducer:** [name] · **To be introduced to:** [name] · **Length limit (you set):** [ ]
## Points to write from
| Part | Points | Source |
|---|---|---|
| Who you are | [2 or 3 points from your pitch line] | your pitch |
| Why this person | [2 or 3 points] | [link, date] |
| What you would ask | [one conversation, topic, length] | your brief |
| Easy to decline | [the way out] | n/a |
## Your blurb
[your words, written from the points]
## Checks on your blurb
| Check | Pass or flag | Line |
|---|---|---|
| Within length | [ ] | [ ] |
| Nothing the introducer must vouch for | [ ] | [ ] |
| Forwardable without edits | [ ] | [ ] |
## Decision
You write the blurb and send it to [introducer] by [date]; they decide whether and how to forward it.
```

## Done When
- All four parts have points, and every fact about the other person has a source
- The blurb itself is in your words, not assembled by Claude
- The checks are run on what you wrote, with flags tied to lines
- The double opt-in order is stated

## Quality Bar
- One ask, for one conversation, with its length
- Facts about the person to be introduced come from public sources only
- No line puts the introducer's reputation behind a claim they cannot check
- Short beats complete: if a part does not fit the limit, it goes
- You write the blurb; the introducer decides whether and how to forward it, and you send it yourself.

## Next
Run net-double-opt-in-intro (Double Opt-In Introduction) so both sides opt in.

## About the makers

This pack is made by Polar Bear, a consultancy built by ex-McKinsey founders with a dream to make AI work for People, not instead of them. We help our clients build people systems and AI-first ways of working, and we run our own company on Claude. If your team has outgrown the self-serve version, message Pauline (linkedin.com/in/paulinebertry).