Gmkt Marketing Cover Letter

---
name: gmkt-marketing-cover-letter
description: Shapes a one-page marketing cover letter with why this brand from two specifics you researched, one proof story and an honest line on how you use AI, in your own voice. Use for "run gmkt-marketing-cover-letter", "marketing cover letter", "graduate marketing cover letter", "cover letter for marketing assistant", "why do you want to work for us", "my cover letter sounds generic", "tailor my cover letter", part of the Claude for Marketing Graduates Pack by Polar Bear.
---

# Marketing Cover Letter

## When To Use
Every letter you write could go to any brand. Use this when the CV is done and you need one page that only this brand could receive, built from your research and one real story.

## When Not To Use
If you have not looked at the brand yet, do that first: twenty minutes on their channels gives you the two specifics this needs. If the employer asks for no cover letter, do not send one; put the effort into the Marketing CV.

## Inputs
- The ad, or your Job Ad Decoder output (for the top must-have).
- Two things you noticed about the brand yourself (a campaign, a channel choice, a product detail) and where you saw them.
- One real example from your experience or proof project.
- Two or three sentences you wrote yourself, about anything, so I can hear your voice.
- Optional: your How I Used AI Note.
If you have none of this, I start from the ad and a list of questions for you to answer, and mark the output as a first draft.

## Approach
Prospects' cover letter guidance is simple: three to five paragraphs, one A4 page, tailored to the organisation, never generic. In marketing the test is sharper, because the reader works on the brand every day and spots a borrowed compliment at once. So the "why this brand" comes only from what you found, with where you found it. The failure it prevents: "I have always admired your innovative campaigns", which every applicant writes and nobody believes.

## Workflow
1. Ask up to three questions: the two brand specifics and where you found them, the one story you want to tell, and whether the ad names a person to address (use only what the ad gives).
2. Opening: the role, where you saw it, and one sentence on why you are writing, in your words.
3. Why this brand: your two specifics, each with what it told you about how they work. I ask and shape; I never supply research you did not do.
4. One proof story mapped to the ad's top must-have: what you did, how, and the real result if you know it.
5. One honest line on how you use AI in your work, drawn from your How I Used AI Note if you have one. Plain, not a sales pitch.
6. Close: what you would bring in the first months and your availability. Check it fits one page.
7. Compare against your own sentences and mark every bridge I made, so you can put it back in your voice.

## Output Format
```markdown
# Marketing Cover Letter
**Role:** [job title] · **Brand:** [brand] · **Addressed to:** [name from the ad, or "Hiring team"]
## Letter
[Paragraph 1: role, where seen, why writing]
[Paragraph 2: why this brand, specific 1 and specific 2]
[Paragraph 3: proof story mapped to the top must-have]
[Paragraph 4: how you use AI, one honest line; what you would bring; availability]
## Sources for the brand specifics
| Specific | Where you found it | When |
|---|---|---|
| [specific] | [channel or page] | [month] |
## Lines I bridged
| Line | Your rewrite |
|---|---|
| [line] | [your words] |
## Decision
[You decide by [closing date] whether this letter goes, after rewriting every bridged line.]
```

## Done When
- One A4 page, three to five paragraphs.
- Both brand specifics have a source you found yourself.
- The proof story is real and maps to a named must-have.
- Every bridged line is listed for your rewrite.

## Quality Bar
- No compliment that could be pasted into a letter to a competitor.
- No claims about the brand's results or strategy that you cannot point to.
- The AI line says what you actually do with it, in plain words, never a buzzword.
- No hiring manager name unless the ad gives it.
- The letter is your words and real experience; Claude never invents a story or research you did not do.

## Next
Run gmkt-marketing-task-prep (Marketing Task Prep) to prepare for the task that often follows.

## About the makers

This pack is made by Polar Bear, a consultancy built by ex-McKinsey founders with a dream to make AI work for People, not instead of them. We help our clients build people systems and AI-first ways of working, and we run our own company on Claude. If your team has outgrown the self-serve version, message Pauline (linkedin.com/in/paulinebertry).