Flink Linkedin About Section

---
name: flink-linkedin-about-section
description: Writes your LinkedIn About section in your own words, with the two opening lines that show before "see more", the buyer's problem, how you work, two proofs from real projects and one plain way to start a conversation. Use for "run flink-linkedin-about-section", "rewrite my LinkedIn About", "my About reads like a CV", "LinkedIn summary for a founder", "what should my About section say", "make my About speak to buyers", "fix my LinkedIn bio", part of the Claude Playbook for Authentic LinkedIn Presence Pack by Polar Bear.
---

# LinkedIn About Section

## When To Use
Your About reads like a CV and ends with a list of skills. A buyer who liked your headline clicks through and finds a career history written for a recruiter. This skill answers: what does a buyer need to read here to decide that a conversation with you is worth their time?

## When Not To Use
If your headline still says only your job title, run LinkedIn Headline first; the About backs up a promise, so the promise comes first. If the text is fine but a referred buyer has nothing to open, go to LinkedIn Featured Section.

## Inputs
- Your headline and your Positioning Statement
- Your current About, pasted
- Two real projects you could describe in public, with a note on whether each client agreed to be named
- Your Personal Voice Guide, if you have one, or two posts or emails that sound like you
If you have none of this, I start from your current About and one project, and mark the output as a first draft.

## Approach
LinkedIn Help's page on creating a good profile frames the About as one or two paragraphs on your mission, your motivation and your skills (Research checked 5 October 2026). For a founder that means writing for a buyer, so the text follows Barbara Minto's pyramid principle: the point first, then situation, complication and question (SCQ), the order a busy reader expects. The opening two lines carry the point, because many readers never click "see more". The failure it prevents: a warm, well-written story of your career that never says who you help, so the buyer leaves without knowing whether to call.

## Workflow
1. Ask at most three questions: who you most want to reach through this page, which two projects you can speak about and how (named with agreement, or anonymised), and what you would like a reader to do after reading.
2. Write the opening two lines first and test them alone: who you help and the change they get, in your voice. If those two lines would not make a buyer click "see more", rewrite them before anything else.
3. Build the body in SCQ order: the situation your buyer is in, the complication that makes it hard now, the question you answer. Use the buyer's words from your notes; mark any phrase you supplied as yours.
4. Add how you work in plain steps a buyer can picture, not a list of skills. Keep one sentence on what you do not do, if you have a clear "not for".
5. Place two proofs from real projects: what the client faced, what you did, what changed, in facts you can stand behind. A client is named only with their agreement for this channel; otherwise the proof is anonymised and stripped of identifying detail. No number appears unless it is yours and exact.
6. Close with one plain way to start a conversation: what to write to you about and where. No hard pitch, no urgency, no "DM me the word".
7. Check the length against the limit LinkedIn's editor shows (2,600 characters at the time of writing) and against your voice guide: cut any line you would not say out loud. You paste the final text into your profile yourself.

## Output Format
```markdown
# LinkedIn About Section
## Opening two lines
[Line one: who you help and the change] [Line two: why now, or what makes your way different]
## Body
[Situation the buyer is in] [Complication] [The question you answer] [How you work, in plain steps]
## Proof
| Project | Named or anonymised | Agreement for this channel | What changed (your facts only) |
|---|---|---|---|
| [project] | [named / anonymised] | [yes, date / not needed] | [fact] |
## Start a conversation
[One plain line: what to write to you about, and where]
## Checks
| Check | Result |
|---|---|
| Characters against your editor's limit | [count] |
| Lines you would not say out loud | [removed / none] |
## Decision
[You approve the final text and paste it into your profile by [date]; you confirm each named client's agreement by [date].]
```

## Done When
- The opening two lines make sense with nothing after them
- The body follows situation, complication, question, then how you work
- Both proofs are real, and each named client has agreed to this channel
- The text fits the limit your editor shows and ends with one plain way to talk

## Quality Bar
- No closing list of skills or keywords; buyer words sit inside sentences
- Written in your voice, first person, with no line you would not say to a client
- No invented results, numbers or quotes; your own facts, kept exactly
- Anything about client confidentiality or contract terms: check with a qualified adviser
- Proofs come from your projects with permission; you paste it into your profile

## Next
Run flink-featured-section (LinkedIn Featured Section) to give readers something to open next.

## About the makers

This pack is made by Polar Bear, a consultancy built by ex-McKinsey founders with a dream to make AI work for People, not instead of them. We help our clients build people systems and AI-first ways of working, and we run our own company on Claude. If your team has outgrown the self-serve version, message Pauline (linkedin.com/in/paulinebertry).