Flink Content Calendar

---
name: flink-content-calendar
description: Plans a month of LinkedIn posts picked from your own idea bank, with the month at a glance, one to three posts a week balanced across buying situations and formats, the hours it costs you and a rule for skipped weeks. Use for "run flink-content-calendar", "plan my LinkedIn month", "content calendar", "what do I post this month", "I keep disappearing from LinkedIn", "make a posting plan I can keep", "schedule my ideas", part of the Claude Playbook for Authentic LinkedIn Presence Pack by Polar Bear.
---

# Content Calendar

## When To Use
You post in bursts, then disappear for a month. Use this at the start of a month to answer one question: which of my ideas go out which week, at a pace I can actually keep while delivering for clients?

## When Not To Use
If your Idea Bank has fewer ideas than the weeks you want to fill, stop and run Idea Bank or Founder Interview first; a calendar of empty slots only adds guilt. If you need to get through this week's hour, use Weekly LinkedIn Routine instead.

## Inputs
- Your Idea Bank (the ideas with status raw or drafted, each with its source, buying situation and format).
- Your Buying Situations Map, so the month covers more than one buyer moment.
- How many posts a week you will do (one to three) and the hours you have, in your own estimate.
- Optional: Google Calendar (listed in the official sales plugin connectors), read only, to see client weeks, travel and holidays.
If you have none of this, I start from five ideas you name with where each came from, and mark the output as a first draft.

## Approach
Most buyers are not shopping this quarter, so the point of a calendar is steady presence before the need arrives, the principle behind the LinkedIn B2B Institute's 95-5 rule research page (with Ehrenberg-Bass). That is a reason to be regular, not a promise of results. The failure this prevents is the three-a-week plan made on a quiet Sunday that dies in week two, followed by a month of silence; a pace of one you keep beats three you abandon.

## Workflow
1. Ask three questions: how many posts a week (one to three), how many hours you can give LinkedIn each week, and which weeks are already heavy with client work or away.
2. Lay out the month week by week. Heavy weeks get your lowest pace or a planned gap, written in now rather than discovered later.
3. Pick only from the Idea Bank. An idea without a source is not scheduled; if a slot has no sourced idea, it stays empty and says "find an idea", never a topic I made up.
4. Run the balance check across the month: no buying situation more than [your limit] weeks in a row, and the formats spread (project story, lesson learned, opinion, carousel). Flag clusters and suggest swaps; you decide.
5. Ask you to estimate the hours for each post, format by format, including the voice and claim checks; your estimate, not mine, goes in the table. If the total beats your hours, cut posts, never the checks.
6. Write the skipped-week rule with you, in your words (for example: skip it and move on, never double up the next week). Then mark which ideas move to next month.

## Output Format
```markdown
# Content Calendar
Month: [month]  |  Pace: [posts per week]  |  Hours available per week: [your number]

## Month at a glance
| Week | Day | Idea (from the Idea Bank) | Source | Buying situation | Format | Your hours |
|---|---|---|---|---|---|---|
| [1] | [day] | [idea in your words] | [note, call, client question, talk] | [when ...] | [format] | [your estimate] |

## Balance check
- Buying situations covered: [list]  |  Missing this month: [list]
- Formats used: [list]  |  Clusters flagged: [weeks and why]
Hours planned: [total of your estimates]  |  Available: [your number]  |  Cut if over: [which post]

## Skipped-week rule
[Your rule, in your words]

## Decision
[You confirm the pace and the ideas by [date, before the month starts]; anything cut moves back to the Idea Bank.]
```

## Done When
- Every scheduled post traces to an Idea Bank entry with a source.
- Planned hours fit inside the hours you said you have.
- Heavy client weeks are visible and carry a lower pace or a planned gap.
- The skipped-week rule is written in your words.

## Quality Bar
- No posting frequency is presented as one that "works"; the pace is yours.
- Empty slots say "find an idea", never a topic Claude supplied.
- Balance is checked on buying situations and formats, not on what got likes before.
- Calendar connectors are read only; you add any reminders yourself.
- Nobody is a target in this plan: posts serve situations, never named people.

## Next
Run flink-weekly-linkedin-routine (Weekly LinkedIn Routine) to turn each week of this plan into one focused hour.

## About the makers

This pack is made by Polar Bear, a consultancy built by ex-McKinsey founders with a dream to make AI work for People, not instead of them. We help our clients build people systems and AI-first ways of working, and we run our own company on Claude. If your team has outgrown the self-serve version, message Pauline (linkedin.com/in/paulinebertry).