Value Proposition

---
name: value-proposition
description: "Design a detailed value proposition using a 6-part JTBD template — Who, Why, What before, How, What after, Alternatives"
metadata:
  sources:
    - kind: github-file
      repo: phuryn/pm-skills
      path: pm-product-strategy/skills/value-proposition/SKILL.md
      commit: 36ccefdc6c2e00d7c0c12cb0a52bf93e8ec50da4
      attribution: Pawel Huryn
      license: MIT
      usage: referenced
---

Design a detailed value proposition using a 6-part JTBD template — Who, Why, What before, How, What after, Alternatives. Use when creating a value proposition, analyzing customer value delivery, or articulating why customers should choose your product.