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---
name: value-proposition
description: "Design a detailed value proposition using a 6-part JTBD template — Who, Why, What before, How, What after, Alternatives"
metadata:
sources:
- kind: github-file
repo: phuryn/pm-skills
path: pm-product-strategy/skills/value-proposition/SKILL.md
commit: 36ccefdc6c2e00d7c0c12cb0a52bf93e8ec50da4
attribution: Pawel Huryn
license: MIT
usage: referenced
---
Design a detailed value proposition using a 6-part JTBD template — Who, Why, What before, How, What after, Alternatives. Use when creating a value proposition, analyzing customer value delivery, or articulating why customers should choose your product.
