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---
name: user-personas
description: "Create refined user personas from research data — 3 personas with JTBD, pains, gains, and unexpected insights"
metadata:
sources:
- kind: github-file
repo: phuryn/pm-skills
path: pm-market-research/skills/user-personas/SKILL.md
commit: 36ccefdc6c2e00d7c0c12cb0a52bf93e8ec50da4
attribution: Pawel Huryn
license: MIT
usage: referenced
---
Create refined user personas from research data — 3 personas with JTBD, pains, gains, and unexpected insights. Use when building personas from survey data, creating user profiles from research, or segmenting users for product decisions.