Market Sizing

---
name: market-sizing
description: "Estimate market size using TAM, SAM, and SOM with top-down and bottom-up approaches"
metadata:
  sources:
    - kind: github-file
      repo: phuryn/pm-skills
      path: pm-market-research/skills/market-sizing/SKILL.md
      commit: 36ccefdc6c2e00d7c0c12cb0a52bf93e8ec50da4
      attribution: Pawel Huryn
      license: MIT
      usage: referenced
---

Estimate market size using TAM, SAM, and SOM with top-down and bottom-up approaches. Use when sizing a market opportunity, estimating addressable market, preparing for investor pitches, or evaluating market entry.