Market Segments

---
name: market-segments
description: "Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis"
metadata:
  sources:
    - kind: github-file
      repo: phuryn/pm-skills
      path: pm-market-research/skills/market-segments/SKILL.md
      commit: 36ccefdc6c2e00d7c0c12cb0a52bf93e8ec50da4
      attribution: Pawel Huryn
      license: MIT
      usage: referenced
---

Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market.