Ideal Customer Profile

---
name: ideal-customer-profile
description: "Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs"
metadata:
  sources:
    - kind: github-file
      repo: phuryn/pm-skills
      path: pm-go-to-market/skills/ideal-customer-profile/SKILL.md
      commit: 36ccefdc6c2e00d7c0c12cb0a52bf93e8ec50da4
      attribution: Pawel Huryn
      license: MIT
      usage: referenced
---

Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs. Use when defining your ICP, analyzing PMF survey data, or understanding who your best customers are.