Build headless commerce with BigCommerce — Catalyst (Next.js reference storefront), GraphQL Storefront API, server-side APIs, embedded checkout, and headless architecture patterns. Use when building decoupled storefronts or integrating BigCommerce as a headless backend.
Scanned 9/7/2026
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---
name: bc-headless
description: Build headless commerce with BigCommerce — Catalyst (Next.js reference storefront), GraphQL Storefront API, server-side APIs, embedded checkout, and headless architecture patterns. Use when building decoupled storefronts or integrating BigCommerce as a headless backend.
allowed-tools: Read, Write, Edit, Bash, Grep, Glob, WebSearch, WebFetch
---
# BigCommerce Headless Commerce
## Before writing code
**Fetch live docs**:
1. Fetch `https://www.catalyst.dev/` for Catalyst documentation
2. Web-search `site:developer.bigcommerce.com headless` for headless guide
3. Web-search `site:github.com bigcommerce catalyst` for Catalyst source and examples
## Headless Architecture
### What Headless Means for BigCommerce
Decouple the frontend from BigCommerce:
- BigCommerce serves as the **commerce backend** — catalog, orders, customers, payments
- Your custom frontend handles **presentation** — React, Next.js, Vue, etc.
- Communication via **APIs** — GraphQL Storefront API and REST API
- Checkout via **Embedded Checkout** or **Custom Checkout** (Checkout API + Payments API)
### Why Headless
- Full frontend control (design, UX, performance)
- Use modern frameworks (Next.js, Remix, Astro)
- Composable architecture — mix BigCommerce with CMS, search, etc.
- Better performance with SSR/SSG/ISR
- Multi-channel frontend from single BigCommerce backend
## Catalyst
### What It Is
BigCommerce's official Next.js reference storefront:
- Built on **Next.js 14+** with App Router
- Uses **GraphQL Storefront API** for data
- **Tailwind CSS** for styling
- Full-featured: PLP, PDP, cart, checkout, customer account, search
- Designed as a starting point to fork and customize
### Getting Started
```bash
npx create-catalyst-storefront@latest my-store
```
Prompts for:
- BigCommerce store URL
- Channel ID
- Storefront API token
### Project Structure
```
my-store/
├── app/ # Next.js App Router pages
│ ├── (default)/ # Default locale group
│ │ ├── page.tsx # Homepage
│ │ ├── product/ # Product pages
│ │ ├── category/ # Category pages
│ │ ├── cart/ # Cart page
│ │ └── account/ # Customer account
│ └── layout.tsx # Root layout
├── client/ # BigCommerce API client
│ ├── queries/ # GraphQL queries
│ └── mutations/ # GraphQL mutations
├── components/ # React components
├── lib/ # Utilities
├── public/ # Static assets
├── .env.local # Environment variables
├── next.config.js # Next.js config
├── tailwind.config.js # Tailwind config
└── package.json
```
### Key Environment Variables
```
BIGCOMMERCE_STORE_HASH=your_store_hash
BIGCOMMERCE_ACCESS_TOKEN=your_access_token
BIGCOMMERCE_CHANNEL_ID=1
BIGCOMMERCE_STOREFRONT_TOKEN=your_storefront_token
BIGCOMMERCE_CUSTOMER_IMPERSONATION_TOKEN=your_token
```
## Data Fetching Patterns
### Server Components (Recommended)
Fetch data in Next.js Server Components using the GraphQL client:
```typescript
// app/product/[slug]/page.tsx
async function ProductPage({ params }: { params: { slug: string } }) {
const product = await getProduct({ path: `/${params.slug}` });
return <ProductDetail product={product} />;
}
```
### Client-Side Fetching
For interactive features (cart, search-as-you-type):
- Use React hooks with the GraphQL Storefront API
- Storefront API token for unauthenticated requests
- Customer impersonation token for personalized data
### Caching Strategy
- **Static Generation (SSG)** — product and category pages at build time
- **Incremental Static Regeneration (ISR)** — revalidate on interval or on-demand
- **Server-Side Rendering (SSR)** — cart, checkout, account pages
- **Client-Side** — search, cart updates, wishlist
## Checkout in Headless
### Embedded Checkout (Recommended)
Embed BigCommerce's checkout in your headless site:
1. Create cart via API → get `redirect_urls.checkout_url`
2. Embed using `@bigcommerce/checkout-sdk` `embedCheckout()`
3. BigCommerce handles payment processing (no PCI scope)
### Custom Checkout
Full API-driven checkout:
1. Cart API → Checkout API → Orders API → Payments API
2. Requires your own checkout UI
3. Payment processing via Payments API (PCI implications if handling raw card data)
4. Use tokenized payment methods to reduce PCI scope
## Authentication in Headless
### Customer Login
- Use the Customer Login API (JWT-based SSO) to create sessions
- Or implement custom auth and use Customer Impersonation Tokens for API access
- Catalyst includes built-in authentication flows
### Session Management
- BigCommerce sessions are cookie-based on the BigCommerce domain
- For headless: use Customer Login API to set the cookie, then redirect to your domain
- Or manage auth entirely on your side and use impersonation tokens
## Integration with Other Services
### Composable Commerce Stack
BigCommerce + headless enables composable architecture:
- **CMS**: Contentful, Sanity, Strapi for content
- **Search**: Algolia, Bloomreach for product search
- **Personalization**: Dynamic Yield, Nosto for recommendations
- **PIM**: Akeneo, Salsify for product information
- **OMS**: for order management
## Best Practices
- Start with Catalyst — fork and customize rather than building from scratch
- Use GraphQL Storefront API for frontend data fetching
- Use REST API for server-side operations (order management, catalog sync)
- Use Embedded Checkout to avoid PCI scope
- Implement ISR for product/category pages — balance freshness and performance
- Use customer impersonation tokens for personalized data
- Handle webhook events for real-time data sync
- Set up proper CORS configuration for Storefront API tokens
- Use environment variables for all credentials
Fetch the Catalyst documentation and BigCommerce headless guide for exact setup steps, GraphQL queries, and current best practices before implementing.
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