High-level funnel strategy skill. Helps define the funnel's goal, target audience, price point, traffic source, and overall conversion path before any code is written. Use this FIRST before selecting a funnel type.
Install via CLI
openskills install ominou5/funnel-architect-plugin---
name: funnel-strategy
description: >
High-level funnel strategy skill. Helps define the funnel's goal, target audience,
price point, traffic source, and overall conversion path before any code is written.
Use this FIRST before selecting a funnel type.
---
# Funnel Strategy
Before building anything, define the strategy. A funnel without strategy is just a collection of pages.
## Discovery Questions
Ask the user these questions (skip any they've already answered):
### 1. Business Model
- What are you selling? (Product, service, course, SaaS, membership, etc.)
- What is the price point? (Determines funnel complexity)
- **< $50** → Simple opt-in or tripwire funnel
- **$50–$500** → Direct response or webinar funnel
- **$500–$2,000** → Webinar or challenge funnel
- **$2,000+** → Application funnel or multi-step sales process
### 2. Target Audience
- Who is your ideal customer? (Demographics, psychographics)
- What is their #1 pain point?
- What have they tried before that didn't work?
- What would success look like for them?
### 3. Traffic Source
- Where will traffic come from?
- **Paid ads** (Facebook, Google, YouTube) → Need strong above-the-fold hook
- **Organic/SEO** → Need content-rich pages with SEO optimization
- **Social media** → Need share-friendly design and social proof
- **Email list** → Can be more direct with the offer
- **Affiliate/JV** → Need strong affiliate tools page
### 4. Conversion Goal
- What is the primary action you want visitors to take?
- Email opt-in → Lead gen funnel
- Purchase → Sales funnel
- Book a call → Application funnel
- Register for event → Webinar/challenge funnel
- Start free trial → SaaS funnel
### 5. Assets Available
- Do you have existing copy, testimonials, case studies?
- Do you have brand guidelines (colors, fonts, logos)?
- Do you have product images or videos?
- Do you have an existing email provider?
## Strategy Output
After discovery, produce a **Funnel Blueprint** with:
```
FUNNEL BLUEPRINT
================
Goal: [Primary conversion goal]
Funnel Type: [Recommended type]
Pages: [List of pages in order]
Traffic → [Entry page] → [Value page] → [Conversion page] → [Thank you]
Price Point: [Amount]
Lead Magnet: [What you're offering for free]
Key Objections: [Top 3 objections to address]
Urgency Mechanism: [Deadline, scarcity, or exclusivity angle]
Success Metric: [Target conversion rate]
```
## Price Point → Funnel Type Matrix
| Price | Recommended Funnel | Pages | Complexity |
|---|---|---|---|
| Free (lead gen) | Opt-in | 2 | Low |
| $1–$47 | Tripwire | 3–4 | Low |
| $47–$297 | Direct Response | 3–5 | Medium |
| $297–$997 | Webinar | 4–6 | Medium |
| $997–$2,997 | Challenge | 5–8 | High |
| $2,997+ | Application | 4–6 | High |
| Recurring | SaaS / Membership | 4–6 | High |
| Physical products | E-commerce | 3–5 | Medium |

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