Conversion Audit

---
name: conversion-audit
description: >
  Comprehensive funnel audit framework. Systematically reviews every page for
  conversion killers, missed opportunities, and quick wins. Produces a scored
  report with prioritized recommendations.
---

# Conversion Audit

Run this audit on any existing funnel to identify conversion gaps and quick wins.

## Audit Scorecard

Rate each category 1–10. Total score is out of 100.

| Category | Weight | Score | Notes |
|---|---|---|---|
| 1. Headline & Value Prop | 15% | /10 | |
| 2. CTA Clarity & Placement | 15% | /10 | |
| 3. Social Proof | 10% | /10 | |
| 4. Objection Handling | 10% | /10 | |
| 5. Visual Design | 10% | /10 | |
| 6. Mobile Experience | 10% | /10 | |
| 7. Page Speed | 10% | /10 | |
| 8. Copy Quality | 10% | /10 | |
| 9. Trust & Credibility | 5% | /10 | |
| 10. Technical (SEO/Forms) | 5% | /10 | |
| **TOTAL** | **100%** | **/100** | |

## Detailed Checklist

### 1. Headline & Value Proposition
- [ ] Headline is visible without scrolling
- [ ] Headline communicates a clear benefit (not a feature)
- [ ] Sub-headline expands on the headline
- [ ] Value proposition is understood in < 5 seconds
- [ ] Headline speaks to the target audience specifically

### 2. CTA Clarity & Placement
- [ ] Primary CTA is above the fold
- [ ] CTA text is action-oriented and specific
- [ ] CTA button has strong visual contrast
- [ ] CTA is repeated every 2–3 scroll lengths
- [ ] Only one primary CTA per page (not competing CTAs)
- [ ] Mobile CTA is full-width or has sticky bar

### 3. Social Proof
- [ ] Testimonials include real names and photos
- [ ] Testimonials mention specific results
- [ ] Trust logos / "as featured in" bar present
- [ ] Social proof placed near decision points
- [ ] Number-based proof (X customers, Y results)

### 4. Objection Handling
- [ ] Top 3 objections addressed before CTA
- [ ] FAQ section covers common concerns
- [ ] Guarantee / risk reversal clearly stated
- [ ] Comparison with alternatives (if relevant)

### 5. Visual Design
- [ ] Professional, modern aesthetic
- [ ] Consistent color palette and typography
- [ ] Adequate white space
- [ ] Visual hierarchy guides the eye
- [ ] No competing visual elements distracting from CTA

### 6. Mobile Experience
- [ ] Responsive at all breakpoints
- [ ] Touch targets ≥ 44px
- [ ] Text readable without zooming
- [ ] Forms usable with thumbs
- [ ] No horizontal scroll

### 7. Page Speed
- [ ] LCP < 2.5s
- [ ] CLS < 0.1
- [ ] Total page weight < 500KB
- [ ] Images optimized (WebP, lazy loading)
- [ ] No render-blocking scripts

### 8. Copy Quality
- [ ] Benefits over features throughout
- [ ] Reader addressed as "you"
- [ ] 8th grade reading level
- [ ] Short paragraphs (2–3 sentences max)
- [ ] Power words used strategically

### 9. Trust & Credibility
- [ ] SSL certificate (https://)
- [ ] Professional domain (not free hosting)
- [ ] Privacy policy linked
- [ ] Contact info accessible
- [ ] Professional email domain

### 10. Technical
- [ ] Title tag optimized
- [ ] Meta description present
- [ ] Single h1 per page
- [ ] Form action works correctly
- [ ] Analytics / tracking in place
- [ ] All links functional (no 404s)

## Output Format

After auditing, produce:

1. **Overall Score**: X/100
2. **Top 3 Quick Wins** — changes under 15 minutes with highest impact
3. **Strategic Improvements** — larger changes sorted by expected impact
4. **What's Working Well** — elements to preserve
5. **Recommended A/B Tests** — based on audit findings