Apply the brand and content guidelines. Use when writing user-facing copy, UI text, emails, notifications, error messages, marketing pages, or designing screens, colours, typography and imagery.
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---
name: brand-guidelines
description: Apply the brand and content guidelines. Use when writing user-facing copy, UI text, emails, notifications, error messages, marketing pages, or designing screens, colours, typography and imagery.
---
# Brand guidelines
Owner: `<brand / design lead>` · Source of truth: `<link to the brand book / design tokens>` · Version: `<x.y>`
<!-- TEMPLATE: replace with your brand rules. Point to tokens rather than copying values. -->
## Voice and tone
- `<e.g. Plain, direct, second person. No jargon, no exclamation marks.>`
- Error messages say what happened and what the user can do next.
- Product names are written as: `<Exact Product Name>`.
## Visual identity
- Colours, spacing and typography come from `<design tokens package / file>`; never hard-code values.
- Logo usage: `<rules / link>`.
- Imagery and icons: `<icon set, illustration style>`.
## Language
- Supported locales: `<en, es, ...>`. All user-facing strings go through `<i18n mechanism>`.
## Output
Flag any copy or visual element that cannot follow these rules under **Areas of concern** in
`spec.md`, addressed to this skill's owner.
