Competitor page gap analysis — take a query you want to win and the pages currently outranking you, and produce a concrete brief on what to add or change to compete. Compares content depth and coverage (subtopics they cover that you don't), structure (headings, format, tables, media), search-intent match, E-E-A-T signals, schema/rich-result eligibility, internal linking, and on-page optimization — across your page vs. the top-ranking competitors. Use this skill whenever the user wants to know...
Installs into .claude/skills of the current project.
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---
name: competitor-pages
argument-hint: "<your page URL + 1-3 competitor URLs ranking for the same query>"
description: >
Competitor page gap analysis — take a query you want to win and the pages
currently outranking you, and produce a concrete brief on what to add or change
to compete. Compares content depth and coverage (subtopics they cover that you
don't), structure (headings, format, tables, media), search-intent match, E-E-A-T
signals, schema/rich-result eligibility, internal linking, and on-page
optimization — across your page vs. the top-ranking competitors. Use this skill
whenever the user wants to know why a competitor outranks them on a specific
query, what a top-ranking page does better, a content-gap analysis against
specific competitor URLs, or a brief to beat a specific SERP. Trigger on:
"why does competitor X outrank me", "content gap analysis", "competitor page
analysis", "what does the top result have that I don't", "how do I beat this
page", "analyze competitor pages", "SERP gap", "compete for [keyword]". For seed
keyword discovery use /keyword-research; for a content calendar use
/content-planner.
---
# Canonical NotFair workflow
Read [`../../seo/competitor-pages/SKILL.md`](../../seo/competitor-pages/SKILL.md) completely, then follow it as the active workflow. Resolve every relative reference from that file against `../../seo/competitor-pages/`.
