Content Brief Generator

---
name: content-brief-generator
description: Generate comprehensive content briefs for writers, ensuring clarity, alignment, and strategic content creation across all formats.
---

# Content Brief Generator

A comprehensive skill for creating detailed content briefs that guide writers, ensure consistency, and align content with business goals.

## What This Skill Does

Helps you create professional content briefs for:
- **Blog posts and articles** - Thought leadership, tutorials, how-tos
- **Technical documentation** - API docs, guides, README files
- **Marketing copy** - Landing pages, email campaigns, ads
- **Social media content** - Posts, campaigns, threads
- **Case studies** - Customer success stories
- **Whitepapers and reports** - In-depth research content
- **Product descriptions** - E-commerce and product pages
- **Video scripts** - YouTube, explainer videos, demos

## Why Content Briefs Matter

**Without a brief:**
- Unclear expectations and scope
- Multiple rounds of revisions
- Inconsistent tone and messaging
- Missing SEO opportunities
- Wasted time and resources

**With a brief:**
- Clear direction and goals
- Fewer revisions needed
- Consistent quality
- SEO-optimized content
- Efficient workflow

## Core Components of a Content Brief

### 1. Content Overview
- Title/working title
- Content type (blog, doc, landing page, etc.)
- Target audience
- Primary goal (educate, convert, entertain, etc.)
- Key message or takeaway

### 2. Audience & Context
- Target persona
- Reader's knowledge level
- Pain points and needs
- Where they are in the funnel
- How they'll discover content

### 3. Strategic Elements
- Business objectives
- SEO keywords and intent
- Competitive landscape
- Success metrics
- CTAs and conversion goals

### 4. Content Requirements
- Tone and voice
- Length/word count
- Structure and sections
- Research requirements
- Visual/media needs

### 5. SEO & Distribution
- Primary and secondary keywords
- Search intent
- Meta description
- Internal/external links
- Distribution channels

## Content Types & Templates

### Blog Post Brief
**Use for:** Thought leadership, tutorials, listicles, how-tos

**Key elements:**
- Hook and introduction angle
- Main points (typically 3-7)
- Examples and data to include
- Call-to-action
- Internal linking strategy

### Technical Documentation Brief
**Use for:** API docs, guides, developer documentation

**Key elements:**
- Technical accuracy requirements
- Code examples needed
- Audience technical level
- Prerequisites
- Related documentation

### Landing Page Brief
**Use for:** Product pages, signup pages, campaign pages

**Key elements:**
- Value proposition
- Benefits vs. features
- Social proof requirements
- Conversion goal
- A/B testing plan

### Case Study Brief
**Use for:** Customer success stories, testimonials

**Key elements:**
- Customer background
- Problem/solution/results framework
- Metrics and outcomes
- Quotes needed
- Industry context

## Content Structure Frameworks

### AIDA (Attention, Interest, Desire, Action)
**Best for:** Marketing copy, sales pages

1. **Attention:** Grab with headline
2. **Interest:** Build with benefits
3. **Desire:** Create want with proof
4. **Action:** Drive with clear CTA

### PAS (Problem, Agitate, Solve)
**Best for:** Blog posts, email campaigns

1. **Problem:** Identify pain point
2. **Agitate:** Emphasize urgency
3. **Solve:** Present solution

### Inverted Pyramid
**Best for:** News, technical docs

1. Most important info first
2. Supporting details
3. Background context

### Storytelling Arc
**Best for:** Case studies, narratives

1. Setup (character/situation)
2. Conflict (challenge)
3. Resolution (solution)
4. Takeaway (lesson)

## SEO Integration

### Keyword Strategy
- Primary keyword (1)
- Secondary keywords (2-3)
- Long-tail variations (3-5)
- LSI keywords (related terms)

### Search Intent
- **Informational:** Learn about something
- **Navigational:** Find specific page
- **Commercial:** Compare options
- **Transactional:** Ready to buy

### On-Page SEO
- Title tag (include primary keyword)
- Meta description (compelling + keyword)
- Headers (H1, H2, H3 with keywords)
- Image alt text
- Internal linking

## Tone & Voice Guidelines

### Tone Spectrum
- **Formal ↔ Casual**
- **Serious ↔ Playful**
- **Respectful ↔ Irreverent**
- **Enthusiastic ↔ Matter-of-fact**

### Voice Attributes
Define your brand voice:
- **Professional but approachable** (like Stripe)
- **Technical but friendly** (like Twilio)
- **Playful and bold** (like Mailchimp)
- **Authoritative and trustworthy** (like HubSpot)

### Writing Style
- Active vs. passive voice
- Person (1st, 2nd, 3rd)
- Sentence length
- Paragraph structure
- Use of jargon

## Research & Sourcing

### Research Requirements
- **Primary research:** Interviews, surveys, original data
- **Secondary research:** Industry reports, competitor analysis
- **Expert quotes:** SME interviews, third-party experts
- **Data and statistics:** Credible sources, recent data
- **Examples:** Real-world cases, screenshots

### Citation Standards
- Link to original sources
- Attribute quotes
- Recent data (within 1-2 years)
- Authoritative sources
- Fact-checking requirements

## Visual & Media Requirements

### Images
- Hero image specifications
- In-content images (how many, what type)
- Screenshots or diagrams
- Charts or infographics
- Alt text requirements

### Video/Audio
- Video length and format
- Screen recordings needed
- B-roll requirements
- Audio quality standards

### Other Media
- Code snippets
- Downloadable resources
- Interactive elements
- Embedded content

## Workflow & Process

### 1. Brief Creation (This Skill)
Use `generate_brief.sh` to create comprehensive brief

### 2. Research & Outline
Writer researches and creates outline

### 3. First Draft
Writer creates content following brief

### 4. Review & Edit
Editor reviews against brief requirements

### 5. SEO Optimization
SEO review and optimization

### 6. Final Approval
Stakeholder sign-off

### 7. Publication
Publish and distribute

### 8. Performance Tracking
Monitor metrics defined in brief

## Success Metrics by Content Type

### Blog Post
- Organic traffic
- Time on page (3+ minutes)
- Scroll depth
- Social shares
- Backlinks
- Lead generation

### Technical Documentation
- Page views
- Time on page
- Search rankings
- Feedback ratings
- Support ticket reduction

### Landing Page
- Conversion rate
- Bounce rate
- Time on page
- Click-through rate
- Form submissions

### Case Study
- Downloads
- Leads generated
- Sales pipeline influence
- Share rate

## Common Content Brief Mistakes

### ❌ Avoid These

**Too Vague:**
"Write about our product"
→ No clear audience, goal, or angle

**No Research:**
Missing competitor analysis and keyword research
→ Content won't rank or differentiate

**Unclear Voice:**
"Make it engaging"
→ Not specific enough for consistency

**Missing CTAs:**
No clear next step for readers
→ Missed conversion opportunities

**Ignoring SEO:**
No keyword strategy
→ Content won't be discovered

### ✅ Do This Instead

**Specific:**
"Write 1500-word tutorial for junior developers on JWT authentication, including code examples in Node.js"

**Research-Backed:**
"Target keyword 'JWT authentication tutorial' (2.4K monthly searches), compete with existing articles from Auth0 and FreeCodeCamp"

**Clear Voice:**
"Technical but approachable - explain like a senior dev mentoring a junior, use examples, avoid jargon"

**Action-Oriented:**
"CTA: Sign up for free API key, secondary: Join Discord community"

**SEO-Optimized:**
"Primary: 'JWT authentication', Secondary: 'JSON web token Node.js', 'secure API authentication'"

## Using This Skill

### Generate a Content Brief

```bash
./scripts/generate_brief.sh
```

Interactive workflow will guide you through:
1. Content type and audience
2. Goals and objectives
3. SEO requirements
4. Structure and requirements
5. Success metrics

### Validate a Brief

```bash
./scripts/validate_brief.sh path/to/brief.md
```

Checks for:
- Required sections present
- Keyword strategy defined
- Target audience specified
- Success metrics included
- Completeness score

### Access Templates

```
references/content_brief_template.md - Complete template
references/seo_guidelines.md - SEO best practices
references/content_frameworks.md - Structure frameworks
references/tone_voice_guide.md - Voice guidelines
```

## Content Brief Checklist

- [ ] **Clear title** and content type
- [ ] **Target audience** defined with persona details
- [ ] **Primary goal** and business objective
- [ ] **Keyword research** completed
- [ ] **Search intent** identified
- [ ] **Tone and voice** specified
- [ ] **Word count** target
- [ ] **Structure** and key sections outlined
- [ ] **Research sources** identified
- [ ] **Examples** and data requirements
- [ ] **Visual needs** specified
- [ ] **CTAs** defined
- [ ] **Success metrics** established
- [ ] **Competitor content** analyzed
- [ ] **Distribution plan** outlined

## Quick Start Examples

### "Create a blog post brief"
System generates comprehensive brief with:
- SEO keyword strategy
- Audience targeting
- Structure recommendations
- Success metrics

### "Write technical documentation brief for API"
System creates technical brief with:
- Technical requirements
- Code example specifications
- Audience skill level
- Documentation standards

### "Generate landing page brief"
System builds conversion-focused brief with:
- Value proposition guidance
- CTA strategy
- A/B testing recommendations
- Conversion metrics

## Best Practices

### 1. Start With Research
- Analyze top-ranking content
- Understand search intent
- Identify content gaps
- Review competitor approach

### 2. Be Specific
- Exact word count
- Specific examples needed
- Clear tone guidelines
- Defined success metrics

### 3. Align With Strategy
- Connect to business goals
- Fit content calendar
- Support funnel stage
- Match brand voice

### 4. Make It Actionable
- Clear deliverables
- Specific requirements
- Concrete examples
- Measurable outcomes

### 5. Iterate and Improve
- Track performance
- Update based on results
- Refine over time
- Learn from top performers

## Integration With Other Workflows

### Content Calendar
Brief creation triggers calendar entry

### SEO Tools
Keywords from SEMrush, Ahrefs, etc.

### Project Management
Brief becomes Jira/Asana task

### CMS
Brief exported to content management system

### Analytics
Success metrics tracked in dashboards

## Tips for Different Writer Types

### Content Writers
- Focus on audience and storytelling
- Emphasize research requirements
- Clear brand voice guidelines

### Technical Writers
- Specify technical accuracy needs
- Define audience knowledge level
- Include code example requirements

### Copywriters
- Highlight conversion goals
- Specify A/B testing needs
- Clear CTA strategy

### Content Marketers
- Connect to funnel stage
- Define distribution strategy
- Specify lead generation goals

## Resources

All reference materials included:
- Complete content brief template
- SEO optimization guidelines
- Content structure frameworks
- Tone and voice development guide
- Copywriting formulas and examples

## Summary

Content briefs ensure:
- **Clarity** - Everyone knows expectations
- **Efficiency** - Fewer revisions needed
- **Quality** - Consistent, strategic content
- **Results** - Content that achieves goals

Use this skill to create comprehensive briefs that guide writers to success.

---

**Remember:** Time spent on a good brief saves 10x time in revisions. Get it right before writing begins.