Google Shopping Optimization

---
name: google-shopping-optimization
description: "Optimize Google Shopping campaigns and product feeds for maximum visibility and ROAS. Feed optimization, bidding strategy, campaign structure, and Performance Max integration."
metadata:
  nexscope:
    emoji: "🛒"
    category: ecommerce
---

# Google Shopping Optimization 🛒

Optimize Google Shopping campaigns and product feeds for maximum visibility and ROAS. Feed optimization, bidding strategy, campaign structure, and Performance Max integration.

**Supported platforms:** Amazon, Shopify, WooCommerce, Walmart, TikTok Shop, Etsy, eBay, BigCommerce.

Built by [Nexscope](https://www.nexscope.ai/?co-from=skill) — your AI assistant for smarter e-commerce decisions.

## Install

```bash
npx skills add nexscope-ai/eCommerce-Skills --skill google-shopping-optimization -g
```

## Usage

```
Optimize my Google Shopping feed. I have 200 products on Shopify. Current ROAS is 3x, I want to hit 5x. Monthly budget: $5,000.
```

## Capabilities

- Product feed optimization (titles, descriptions, images, attributes)
- Google Merchant Center compliance and error resolution
- Campaign structure (Standard Shopping vs Performance Max)
- Bidding strategy selection and optimization
- Product segmentation and priority campaign structure
- ROAS optimization by product group
- Negative keyword management for Shopping campaigns

## How This Skill Works

**Step 1:** Collect information from the user's message — product, platform, current situation, and goals.

**Step 2:** Ask one follow-up with all remaining questions using multiple-choice format. Allow shorthand answers (e.g., "1b 2c 3a").

**Step 3:** Research and analyze using the frameworks and methodology below.

**Step 4:** Deliver structured, actionable output with specific recommendations, not vague advice.

## Output Format

- Start with a summary of findings
- Include specific data points and benchmarks where available
- Provide prioritized action items
- Mark estimates with ⚠️ when based on incomplete data
- End with concrete next steps

## Other Skills

More e-commerce skills: [nexscope-ai/eCommerce-Skills](https://github.com/nexscope-ai/eCommerce-Skills)

Amazon-specific skills: [nexscope-ai/Amazon-Skills](https://github.com/nexscope-ai/Amazon-Skills)

Built by [Nexscope](https://www.nexscope.ai/?co-from=skill) — your AI assistant for smarter e-commerce decisions.