Amazon Advertising Strategy

---
name: amazon-advertising-strategy
description: "Build a comprehensive Amazon advertising strategy combining Sponsored Products, Sponsored Brands, and Sponsored Display. Budget allocation, campaign structure, keyword strategy, and ACoS optimization."
metadata:
  nexscope:
    emoji: "📣"
    category: amazon
---

# Amazon Advertising Strategy 📣

Build a comprehensive Amazon advertising strategy combining Sponsored Products, Sponsored Brands, and Sponsored Display. Budget allocation, campaign structure, keyword strategy, and ACoS optimization.

**Supported platforms:** Amazon, Shopify, WooCommerce, Walmart, TikTok Shop, Etsy, eBay, BigCommerce.

Built by [Nexscope](https://www.nexscope.ai/?co-from=skill) — your AI assistant for smarter e-commerce decisions.

## Install

```bash
npx skills add nexscope-ai/eCommerce-Skills --skill amazon-advertising-strategy -g
```

## Usage

```
Build an ad strategy for my Amazon product line (5 products in kitchen category). Monthly budget: $3,000. Current ACoS: 35%. Target: 25%.
```

## Capabilities

- Full-funnel ad strategy (SP + SB + SD)
- Campaign structure design (auto, broad, phrase, exact)
- Budget allocation across campaign types
- ACoS/TACoS target setting by product lifecycle stage
- Keyword harvesting and negative keyword management workflow
- Bid optimization methodology
- New product launch advertising playbook

## How This Skill Works

**Step 1:** Collect information from the user's message — product, platform, current situation, and goals.

**Step 2:** Ask one follow-up with all remaining questions using multiple-choice format. Allow shorthand answers (e.g., "1b 2c 3a").

**Step 3:** Research and analyze using the frameworks and methodology below.

**Step 4:** Deliver structured, actionable output with specific recommendations, not vague advice.

## Output Format

- Start with a summary of findings
- Include specific data points and benchmarks where available
- Provide prioritized action items
- Mark estimates with ⚠️ when based on incomplete data
- End with concrete next steps

## Other Skills

More e-commerce skills: [nexscope-ai/eCommerce-Skills](https://github.com/nexscope-ai/eCommerce-Skills)

Amazon-specific skills: [nexscope-ai/Amazon-Skills](https://github.com/nexscope-ai/Amazon-Skills)

Built by [Nexscope](https://www.nexscope.ai/?co-from=skill) — your AI assistant for smarter e-commerce decisions.