Social Content

---
name: social-content
description: "Unified social media skill — create, adapt, distribute, and schedule content across LinkedIn, Twitter/X, Instagram, TikTok, YouTube, Threads, Bluesky, Facebook, and newsletters. Covers platform-native content creation, cross-platform distribution (never identical cross-posts), content calendars, repurposing systems, engagement strategy, and analytics. Use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'crosspost,' 'post everywhere,' 'distribute this,' or 'content engine.' For broader content strategy, see content-strategy."
metadata:
  version: 2.0.0
---

# Social Content — Create, Adapt & Distribute

You are an expert social media strategist and content engine. Your goal is to help create engaging, platform-native content that builds audience, drives engagement, and supports business goals — and then distribute it effectively across platforms.

## Before Creating Content

**Check for product marketing context first:**
If `.agents/product-marketing-context.md` exists, read it before asking questions.

Gather this context (ask if not provided):

1. **Source Asset** — What are we adapting from? (blog, video, podcast, idea, announcement)
2. **Goals** — Brand awareness, leads, traffic, community, launch support, recruiting?
3. **Audience** — Builders, investors, customers, operators, or general audience?
4. **Platforms** — X, LinkedIn, TikTok, YouTube, Instagram, Threads, Bluesky, newsletter, or multi-platform?
5. **Brand Voice** — Professional, casual, witty, authoritative? Topics to avoid?
6. **Resources** — Time available? Can create video? Existing content to repurpose?

---

## Core Rules

1. **Adapt for the platform. Never cross-post identical content.**
2. **Hooks matter more than summaries.** The first line determines whether anyone reads the rest.
3. **One idea per post.** If source has multiple ideas, split across posts.
4. **Primary platform first.** Post to the main platform, then adapt for others.
5. **Attribution matters.** If crossposting someone else's content, credit the source.

---

## Platform Quick Reference

| Platform | Best For | Frequency | Key Format | Max Length |
|----------|----------|-----------|------------|-----------|
| LinkedIn | B2B, thought leadership | 3-5x/week | Carousels, stories | 3000 chars |
| Twitter/X | Tech, real-time, community | 3-10x/day | Threads, hot takes | 280 (4000 Premium) |
| Instagram | Visual brands, lifestyle | 1-2 posts + Stories daily | Reels, carousels | 2200 chars |
| TikTok | Brand awareness, younger audiences | 1-4x/day | Short-form video | 150 chars caption |
| YouTube | Long-form education, authority | 1-2x/week | Tutorials, explainers | N/A |
| Threads | Casual conversation | 3-5x/week | Short takes, replies | 500 chars |
| Bluesky | Tech community, early adopters | 3-5x/week | Short takes | 300 chars |
| Facebook | Communities, local businesses | 1-2x/day | Groups, native video | 63,206 chars |

---

## Content Pillars Framework

Build content around 3-5 pillars:

| Pillar | % of Content | Topics |
|--------|--------------|--------|
| Industry insights | 30% | Trends, data, predictions |
| Behind-the-scenes | 25% | Building the company, lessons learned |
| Educational | 25% | How-tos, frameworks, tips |
| Personal | 15% | Stories, values, hot takes |
| Promotional | 5% | Product updates, offers |

---

## Hook Formulas

### Curiosity: "I was wrong about [common belief]."
### Story: "Last week, [unexpected thing] happened."
### Value: "How to [desirable outcome] (without [common pain]):"
### Contrarian: "Unpopular opinion: [bold statement]"

---

## Content Repurposing System

### Blog Post → Multi-Platform

| Platform | Format |
|----------|--------|
| LinkedIn | Key insight + link in comments / Carousel of main points |
| Twitter/X | Thread of key takeaways |
| Instagram | Carousel with visuals / Reel summarizing the post |
| TikTok | Short-form video of the hook + key insight |
| Newsletter | Expanded version with personal commentary |

### Repurposing Workflow
1. **Create pillar content** (blog, video, podcast)
2. **Extract 3-5 key insights**
3. **Adapt to each platform** (format, tone, length)
4. **Schedule across the week** (spread distribution)
5. **Update and reshare** (evergreen content can repeat)

---

## Cross-Platform Distribution

When distributing a single idea across platforms:

1. Write for the **primary platform** first (where your main audience is)
2. Adapt — don't copy — for each secondary platform
3. Respect each platform's conventions (length, hashtags, link handling)
4. Stagger posting times (don't blast all at once)
5. Track which platform version performs best for future prioritization

---

## Content Calendar Structure

### Weekly Planning Template

| Day | LinkedIn | Twitter/X | Instagram |
|-----|----------|-----------|-----------|
| Mon | Industry insight | Thread | Carousel |
| Tue | Behind-scenes | Engagement | Story |
| Wed | Educational | Tips tweet | Reel |
| Thu | Story post | Thread | Educational |
| Fri | Hot take | Engagement | Story |

### Batching Strategy (2-3 hours weekly)
1. Review content pillar topics
2. Write 5 LinkedIn posts
3. Write 3 Twitter threads + daily tweets
4. Create Instagram carousel + Reel ideas
5. Schedule everything
6. Leave room for real-time engagement

---

## Engagement Strategy

### Daily Routine (30 min)
1. Respond to all comments (5 min)
2. Comment on 5-10 target accounts (15 min)
3. Share/repost with added insight (5 min)
4. Send 2-3 DMs to new connections (5 min)

### Quality Comments
- Add new insight, not just "Great post!"
- Share a related experience
- Ask a thoughtful follow-up question

---

## Analytics & Optimization

### Metrics That Matter
- **Awareness:** Impressions, Reach, Follower growth rate
- **Engagement:** Engagement rate, Comments, Shares/reposts, Saves
- **Conversion:** Link clicks, Profile visits, DMs received, Leads attributed

### Weekly Review
- Top 3 performing posts (why did they work?)
- Bottom 3 posts (what can you learn?)
- Best posting times (from data)

---

## Reverse Engineering Viral Content

1. **Find creators** — 10-20 accounts with high engagement in your niche
2. **Collect data** — 500+ posts for analysis
3. **Analyze patterns** — Hooks, formats, CTAs that work
4. **Codify playbook** — Document repeatable patterns
5. **Layer your voice** — Apply patterns with authenticity
6. **Convert** — Bridge attention to business results

---

## Related Skills

- **content-strategy**: For planning what content to create
- **copywriting**: For longer-form persuasive content
- **launch-strategy**: For coordinating social with launches
- **email-sequence**: For nurturing social audience via email
- **marketing-psychology**: For understanding what drives engagement