Digital Presence

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name: digital-presence
description: Manage and optimize online presence across LinkedIn, Instagram, X (Twitter), Facebook, YouTube, GitHub, and personal website. Use when the user wants to audit, plan, or coordinate posts and profile updates across multiple social/professional platforms — content calendars, profile consistency, link-in-bio updates, and cross-posting strategy.
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# Digital Presence Manager

## Objective
Manage and optimize online presence across LinkedIn, Instagram, X (Twitter), Facebook, YouTube, GitHub, and personal website.

**Impact Level:** Medium (modifies public social content)

## Triggers
Use this skill when the user asks to: audit their online presence, create social media content, plan a content calendar, check brand consistency, repurpose content across platforms, or grow their digital footprint.

## Plan Phase

### Step 1: Assess Current State
- Identify which platforms are active
- Review recent activity and engagement metrics
- Check brand voice consistency across channels

### Step 2: Identify Gaps
- Find underutilized platforms
- Spot content gaps and missed opportunities
- Compare against industry benchmarks

## Act Phase

### Step 3: Execute Strategy
- Generate platform-specific content using Brand Voice guidelines
- Schedule posts at optimal times per platform
- Repurpose hero content into 5-7 format variations
- **Confirm with user** before publishing any public content

### Step 4: Monitor Results
- Track engagement per platform
- Document what content performs best
- Adjust strategy based on data

## Verify Phase

### Step 5: Report & Iterate
- Produce structured summary of actions taken and metrics
- Compare results against previous period
- Recommend next cycle improvements

## Tool Manifest
- Chrome MCP (for platform access)
- Social media platform APIs (as configured)

## Boundaries
- Never post without user confirmation
- Never access accounts not explicitly authorized
- Maintain brand voice consistency defined in setup