Pricing Page Copy

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name: pricing-page-copy
description: "Write pricing page copy that helps buyers self-select the right plan and convert. Use when asked to write or improve a pricing page, name and describe pricing tiers, write plan feature lists, pricing CTAs, or a pricing FAQ. Produces complete pricing page copy — a header, tier cards with names, prices, audiences, feature lists, CTAs, an add-on/enterprise section, and an objection-handling FAQ."
---

# Pricing Page Copy Skill

Write a pricing page that makes the *right* plan obvious to each buyer and removes the friction that stalls a purchase. Clarity and honest framing beat clever wording.

## What This Skill Produces

- A pricing header that frames value and orients the buyer
- Tier cards: plan name, price, who it's for, what's included, and a CTA
- A recommended/most-popular anchor and clear upgrade logic
- An enterprise/custom and add-ons section
- A pricing FAQ that defuses the top hesitations

## Required Inputs

Ask for these if not provided:

- **The plans** — names, prices, billing periods, and the key limits/features per plan
- **Who each plan is for** — the buyer or use case that maps to each tier
- **The value metric** — what pricing scales on (seats, usage, contacts, etc.)
- **Free trial / freemium / money-back** terms
- **Top buyer objections** about price or packaging
- **Brand voice** and any competitor framing to be aware of

Do not invent prices, limits, or guarantees — mark unknowns `[to confirm]`.

## Process

1. **Clarify the value metric** — buyers must understand what they pay for and why it scales.
2. **Map plan → buyer** — each tier should have one obvious "this is me."
3. **Anchor** — pick the plan to highlight and make upgrade reasons explicit.
4. **Write feature lists as outcomes** — group and phrase features so buyers see value, not a checklist.
5. **Reduce risk** — surface trial, guarantee, and "no credit card" where true.
6. **Handle objections in the FAQ** — cover switching, overages, cancellation, and "which plan do I need?"

## Output Format

---

# [Pricing header — value-framed, e.g. "Pricing that scales with your team"]
[Subhead: one line on the value metric and how to choose.]

## Plan Cards

### [Plan name] — [price] /[period]
**Best for:** [buyer / use case]
- [Feature or limit as an outcome]
- [Feature or limit as an outcome]
**CTA:** [Start free / Choose [plan] / Talk to sales]

### [Plan name — mark "Most popular" if applicable] — [price] /[period]
**Best for:** [buyer]
- **Everything in [lower plan], plus:**
- [Differentiating feature]
**CTA:** [...]

### [Enterprise / Custom] — [Contact us]
**Best for:** [larger buyer / compliance / SSO / SLA]
- [Enterprise-only capabilities]
**CTA:** [Talk to sales]

## Add-ons
- [Add-on] — [price] — [what it does]

## Risk Reducers
[Free trial length · no credit card · money-back guarantee · cancel anytime — include only what's true.]

## Pricing FAQ
- **Which plan is right for me?** [Decision guidance by use case.]
- **What counts as a [value-metric unit]?** [Plain definition.]
- **What happens if I go over my limit?** [Overage / soft-cap behavior.]
- **Can I change or cancel later?** [Upgrade/downgrade/cancel terms.]
- **Do you offer discounts?** [Annual / nonprofit / startup — or omit.]

---

## Quality Checks

- [ ] The value metric is stated plainly and consistently
- [ ] Each plan says who it's for in the buyer's own words
- [ ] Feature lists read as outcomes and use "everything in X, plus"
- [ ] Every CTA matches the plan's motion (self-serve vs sales)
- [ ] The FAQ answers the real money objections, not softballs
- [ ] No invented prices, limits, or guarantees

## Anti-Patterns

- [ ] Do not list raw features with no grouping or value framing
- [ ] Do not hide the value metric or make overages ambiguous
- [ ] Do not over-anchor with fake "most popular" if it isn't
- [ ] Do not promise guarantees or terms you weren't given
- [ ] Do not use the same CTA on a self-serve and an enterprise plan

## Example Trigger Phrases

- "Write pricing page copy for our three plans"
- "Improve our pricing tiers so buyers pick the right one"
- "Write a pricing FAQ that handles overage and cancellation questions"
- "Name and describe a Free, Pro, and Enterprise plan for [product]"