Case For Support

---
name: case-for-support
description: "Write a fundraising case for support that makes donors want to give. Use when asked to write a case for support, a fundraising case statement, a major-gift or campaign case, or the core argument for a donation appeal. Produces a persuasive case — the need, your solution and why you, the impact a gift makes, specific funding opportunities with amounts, and a clear ask — donor-centred, not org-centred."
---

# Case for Support Skill

The case for support is the spine of all your fundraising — every appeal, proposal, and pitch draws from it.
It works when it's **donor-centred**: not "help us, we need money" but "here's a problem you can solve, and
here's exactly what your gift makes possible." This skill writes that case — urgent, evidence-backed, and built
around the donor as the hero.

## Working from a brief

Given "write a case for support for our literacy program", **produce the full case anyway** — build the
argument from the mission described, and mark invented evidence or figures as *(example — replace with real
data)*. Never fabricate statistics as real; never withhold for missing detail.

## Required Inputs

Ask for these only if they aren't already provided (else infer and label for replacement):

- **Mission & the need** — the problem, who it affects, and why it's urgent (evidence/figures if available).
- **Your solution** — what you do, the proof it works, and why your org is positioned to do it.
- **The goal** — what you're raising for (a campaign, program, or general support) and the target.
- **Funding opportunities** — specific things a gift funds, ideally at giving levels ($X funds Y).
- **Audience** — who you're asking (major donors, foundations, the public) and your voice.

## Output Format

### Case for Support: [organisation / campaign]

- **The need** — open with the problem, made vivid and urgent with evidence and a human face. Donor-centred framing: a problem they can help solve.
- **Our solution** — what you do, the model, and the proof it works (outcomes/evidence).
- **Why us** — what makes your org credible and uniquely able to deliver (track record, expertise, reach).
- **The opportunity & impact** — what a gift makes possible, concretely. Use **giving levels** where possible:

| Gift | What it funds | Impact |
|---|---|---|
| $50 | … | … |
| $500 | … | … |
| $5,000 | … | … |

- **The vision** — what success looks like, and what won't happen without support (urgency).
- **The ask** — a clear, confident call to give, and how.

Mark invented figures/evidence as *(example — replace with real data)*.

## Quality Checks

- [ ] Framing is donor-centred — the donor is the hero who solves a problem, not a wallet to "help us"
- [ ] The need is specific and evidenced, with a human element — not abstract
- [ ] "Why us" gives real credibility (track record/expertise), not just passion
- [ ] Impact is concrete, ideally tied to giving levels ($X → Y)
- [ ] There's genuine urgency — why now, and the cost of inaction
- [ ] The ask is clear and confident; invented figures are marked for replacement

## Anti-Patterns

- [ ] Do not make it org-centred ("we need funds to keep going") — make it about the change the donor enables
- [ ] Do not present invented statistics as real — mark placeholders
- [ ] Do not stay abstract — vivid specifics and a human face move people, data alone doesn't
- [ ] Do not bury the impact and ask under mission boilerplate
- [ ] Do not skip "why us" — donors fund credible delivery, not just a good cause

## Based On

Fundraising practice — donor-centred case construction (need, solution, credibility, impact, urgency, ask) with gift-level impact framing.