Offer Creation

---
name: offer-creation
version: 1.0.0
category: Sales & Revenue
domain: offer-creation
author: Matt Warren
license: MIT
status: production
updated: 2026-02-07
activation_triggers:
  - "create an offer"
  - "irresistible offer"
  - "hormozi offer"
  - "value stack"
  - "grand slam offer"
  - "offer structure"
  - "package my service"
  - "price my offer"
  - "bundle my products"
tools: []
---

# Offer Creation

Build irresistible offers using the $100M Offers framework. Structure value stacks, guarantees, bonuses, and pricing that make saying "no" feel irrational.

## Purpose

Most founders sell a product. Great founders sell an offer. This skill walks through the complete process of turning a product or service into a "grand slam offer" — one where the perceived value so far exceeds the price that buying becomes the obvious choice.

## Workflow

### Step 1: Define the Dream Outcome

Ask the user:
- What does your customer want more than anything? (The dream outcome, not your product)
- How long does it currently take them to get there?
- What have they already tried that failed?
- What's the biggest risk they perceive in buying?

### Step 2: Apply the Value Equation

```
Value = (Dream Outcome x Perceived Likelihood of Achievement) /
        (Time Delay x Effort & Sacrifice)
```

For maximum value, work all four levers:
1. **Increase Dream Outcome** — Make the end result bigger, more specific, more desirable
2. **Increase Perceived Likelihood** — Add proof, guarantees, credentials, case studies
3. **Decrease Time Delay** — Faster results, quick wins, immediate access
4. **Decrease Effort & Sacrifice** — Done-for-you, templates, automation, simplicity

### Step 3: Build the Value Stack

List every component of the offer. For each, define:

| Component | What It Is | Value to Customer |
|-----------|-----------|-------------------|
| Core offer | The main product/service | $X,XXX |
| Bonus 1 | Accelerator, template, tool | $XXX |
| Bonus 2 | Access, community, support | $XXX |
| Bonus 3 | Speed/convenience upgrade | $XXX |
| **Total Value** | | **$XX,XXX** |
| **Price** | | **$X,XXX** |

The stack should make the price feel absurdly low compared to total value. Aim for 10:1 value-to-price ratio minimum.

### Step 4: Design the Guarantee

Choose a guarantee type:

- **Unconditional** — "Full refund, no questions asked, 30 days"
- **Conditional** — "Do X, Y, Z and if you don't get [result], full refund"
- **Anti-guarantee** — "This is NOT for everyone. We're selective." (scarcity play)
- **Performance** — "We'll work for free until you hit [metric]"
- **Reversed risk** — "Keep the bonuses even if you refund"

The best guarantee addresses the customer's #1 fear directly.

### Step 5: Name the Offer

The name should communicate the result, not the mechanism:
- Bad: "Marketing Consulting Package"
- Good: "The 90-Day Revenue Accelerator"
- Bad: "SEO Service"
- Good: "Page One in 60 Days"

Formula: [Timeframe] + [Dream Outcome] + [Container Word]
Examples: "System", "Accelerator", "Blueprint", "Engine", "Formula"

### Step 6: Set the Price

Pricing principles:
- Price on value delivered, not time spent
- The price should feel like a fraction of the outcome
- If no one says "that's expensive," you're too cheap
- Include payment plan options to reduce friction (not discount)
- Never compete on price — compete on value

### Step 7: Write the Offer Summary

Produce a complete offer one-pager the user can put on a sales page, pitch deck, or proposal.

## Output Format

```markdown
## [Offer Name]

### The Problem
[1-2 sentences on the pain point]

### The Dream Outcome
[What the customer gets — specific, measurable]

### What's Included

**Core: [Core Product/Service Name]** (Value: $X,XXX)
[Description]

**Bonus 1: [Name]** (Value: $XXX)
[Description]

**Bonus 2: [Name]** (Value: $XXX)
[Description]

**Bonus 3: [Name]** (Value: $XXX)
[Description]

### Total Value: $XX,XXX
### Your Investment: $X,XXX

### Guarantee
[Guarantee statement]

### Who This Is For
- [Ideal customer trait 1]
- [Ideal customer trait 2]
- [Ideal customer trait 3]

### Who This Is NOT For
- [Disqualifier 1]
- [Disqualifier 2]
```

## Constraints

- Never create offers with fake or inflated value numbers — every value claim must be defensible
- Don't stack bonuses that are irrelevant to the core outcome
- Guarantees must be ones the user can actually honor
- Pricing should be realistic for the user's market and business stage
- Always note if an offer element is aspirational vs. something they can deliver today