Sponsorship and revenue: define tiers by delivered value, build the prospectus, sell against value not logos, and fulfill every promise (placement, leads, speaking slot) with a checklist and proof of delivery so sponsors renew.
Installs into .claude/skills of the current project.
Are you the author of Sponsorship And Revenue?
Add the live security badge to your README. It updates with every re-scan.
[](https://www.skillsdirectory.com/skills/mcorbett51090-sponsorship-and-revenue)
---
name: sponsorship-and-revenue
description: "Sponsorship and revenue: define tiers by delivered value, build the prospectus, sell against value not logos, and fulfill every promise (placement, leads, speaking slot) with a checklist and proof of delivery so sponsors renew."
---
# Sponsorship & Revenue
Sponsorship is a **fulfilled promise**, not a logo on a slide. Sell value, deliver value, prove value.
## Tiering by value
| Tier | Sells (deliverables) | Fulfillment proof |
|---|---|---|
| Title / Platinum | Top placement, keynote/speaking slot, lead list, branded moment | Photos, lead CSV, recording, placement screenshots |
| Gold | Booth, session, logo on key surfaces, lead scan | Booth photo, scan export, surface audit |
| Silver / Community | Logo, mention, attendee list opt-ins | Surface audit, mention log |
## The three steps
1. **Sell the value.** A prospectus that states what each tier *delivers*, not just where the logo goes. Price against goal-relevant value (audience, leads, exposure).
2. **Deliver the value.** A fulfillment checklist per sponsor — every promised deliverable, with an owner and a due date relative to the event.
3. **Prove the value.** Capture evidence of each deliverable (leads, placement, attendance) — the renewal conversation runs on proof.
## Anti-patterns
- Sponsorship sold as "a logo" with no defined deliverables.
- Promises sold and never fulfilled (the fastest way to lose a sponsor).
- No proof captured, so renewal is a guess.
The tier *strategy* originates with `event-strategist`; selling and fulfilling is here. Tie deliverables back to the budget's break-even in [`../design-event-plan-and-budget/SKILL.md`](../design-event-plan-and-budget/SKILL.md). Traverse the sponsorship-tier tree in [`../../knowledge/event-management-decision-trees.md`](../../knowledge/event-management-decision-trees.md).
