Segment donors by value, recency, and engagement (RFM-style) to direct cultivation hours where they pay. Reach for this when cultivation is spread thin.
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---
name: segment-the-donor-base
description: "Segment donors by value, recency, and engagement (RFM-style) to direct cultivation hours where they pay. Reach for this when cultivation is spread thin."
---
# Skill: Segment the donor base
Treating a $25 first-timer like a $25k loyal donor wastes both.
## Step 1 — Score recency, frequency, value
Build RFM-style segments (§3 #3).
## Step 2 — Tier the base
Group into acquisition, retention, and major-gift tiers.
## Step 3 — Assign the strategy
Match each tier to a channel and cultivation intensity.
## Step 4 — Direct the hours
Concentrate staff time on the highest-value movable segments.
## Output
An RFM segmentation, donor tiers, a per-tier strategy, and an hours allocation.
