Run Brand Standard Audit

---
name: run-brand-standard-audit
description: "Run a repeatable brand-standard audit across franchise units and turn it into a coaching loop: a weighted checklist tied to the franchise agreement's operating standards, a scored audit per unit, the specific gaps framed as contract risk, and a coach-and-re-audit cadence. Reach for it to keep quality consistent across locations and protect the license. Used by `multi-unit-performance-manager` (primary)."
---

# Skill: run-brand-standard-audit

> **Invoked by:** `multi-unit-performance-manager` (primary).
>
> **When to invoke:** standing up cross-unit quality control, or when consistency is slipping across locations.
>
> **Output:** a weighted, scored brand-standard audit per unit + a gap list framed as contract risk + a coaching/re-audit cadence.

## Procedure

1. **Anchor the checklist to the operating standards.** Pull the required standards from the operations manual / franchise agreement — brand standards are a *contract obligation*, and failure is a termination risk, not just a quality ding. Group into categories: cleanliness/facility, product/quality, service/speed, safety/compliance, merchandising/brand presentation.
2. **Weight the items by customer and contract impact.** A food-safety or brand-integrity failure weighs far more than a minor merchandising miss. Weighting keeps the score honest.
3. **Score each unit the same way, same period.** A repeatable rubric (pass/partial/fail per item → weighted score) so units are comparable. Photograph/note the specific misses.
4. **Frame the gaps as risk + action.** Each gap: what's out of standard, the contract/customer risk, and the specific corrective action with an owner and a date. A critical/safety miss is escalated immediately, not queued.
5. **Coach, then re-audit.** The audit is worthless without the loop — review the score with the unit manager, agree corrections, re-audit on a cadence to confirm they held. Feed the audit score into the manager scorecard.
6. **Rank units to target coaching.** A ranked audit-score dashboard shows where the consistency risk concentrates — coach the tail.

## Worked example

> 5-unit portfolio, quarterly audit.

- Checklist → 40 weighted items across 5 categories; food-safety items weighted 3x.
- Unit 3 scores 78% with 2 critical safety misses → immediate corrective + re-audit in 2 weeks (not next quarter).
- Gaps → each with owner + date; audit score flows into unit-3 manager's scorecard.
- Ranking → units at 78 / 88 / 91 / 93 / 95 → coaching focused on unit 3, spot-check the 88.

## Guardrails

- **Brand-standard failure is a contract risk** — treat critical misses as license-threatening, not cosmetic.
- **An audit with no coaching loop is theater** — the re-audit is what changes behavior.
- **Weight by impact** — an unweighted checklist lets ten trivial passes hide one safety failure.