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---
name: diagnose-leasing-funnel
description: "Diagnose the leasing funnel step-by-step and split renewal-vs-acquisition need. Reach for this on a lease-up question."
---
# Skill: Diagnose leasing funnel
More marketing into a leaking funnel wastes spend; renewals are cheaper (§3 #1 #6).
## Step 1 — Map the funnel
Leads → tours → applications → approved → signed, with conversion each.
## Step 2 — Find the leak
The lowest-conversion step before adding traffic (§3 #1).
## Step 3 — Split renewal vs acquisition
How much of the need a renewal-first push covers (§3 #6).
## Step 4 — Cost the concession lever
Amortize any concession's true give-back before defaulting to it (§3 #5).
## Output
A funnel read naming the leaking step and the renewal-first opportunity. Traverse Tree 2 in the decision-trees file.
