Run continuous product discovery: weekly JTBD customer interviews, an opportunity-solution tree (outcome -> opportunities -> solutions -> experiments), assumption mapping with riskiest-assumption testing, and problem validation before solutioning.
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---
name: continuous-discovery
description: "Run continuous product discovery: weekly JTBD customer interviews, an opportunity-solution tree (outcome -> opportunities -> solutions -> experiments), assumption mapping with riskiest-assumption testing, and problem validation before solutioning."
---
# Continuous Discovery
## Talk to customers weekly
JTBD-style interviews (the job they hire the product for), on a cadence — not a one-time phase.
## Opportunity-solution tree
**Outcome -> opportunities -> solutions -> experiments.** Tie every solution to an opportunity to a desired outcome; compare multiple solutions per opportunity.
## Riskiest assumption first
Map desirability/viability/feasibility assumptions; find the one that sinks it if wrong; **test it cheaply before building**.
## Problem before solution
Confirm the problem is real/frequent/painful for a segment first. Most feature failures are great solutions to non-problems.
