Run content as a system — brief against search intent, build topic clusters around pillar pages, plan distribution, and measure leading vs lagging signals. Reach for this on a content-strategy or SEO-content question.
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---
name: content-engine
description: "Run content as a system — brief against search intent, build topic clusters around pillar pages, plan distribution, and measure leading vs lagging signals. Reach for this on a content-strategy or SEO-content question."
---
# Skill: Content engine
Content is a system, not a stream of posts (knowledge/content-marketing-engine.md). Brief against intent, cluster around pillars, measure leading signals.
## Step 1 — Brief against an intent
No piece without a target search intent / job-to-be-done, funnel stage, angle, and CTA. No intent → no brief → it orphans.
## Step 2 — Place it in a cluster
Fits a cluster, or warrants a new pillar page? Traverse the prioritization tree. Defer orphan one-offs.
## Step 3 — Wire internal links
Bidirectional pillar ↔ cluster links. An unlinked page is invisible to crawlers and readers.
## Step 4 — Distribute & measure
Owned/earned/paid distribution per piece; steer on leading signals (rankings, engagement, content-to-signup), judge on lagging contribution (influenced pipeline) — name the attribution model (§3 #2, §3 #4).
## Output
A content plan: brief, cluster/pillar placement, internal-link map, distribution per channel, and the leading + lagging metrics. External benchmarks dated or marked `[unverified]` (§3 #8).
## Reference
- [`../../knowledge/content-marketing-engine.md`](../../knowledge/content-marketing-engine.md) — full doc + decision tree.
