Installs into .claude/skills of the current project.
Are you the author of Retention Referral?
Add the live security badge to your README. It updates with every re-scan.
[](https://www.skillsdirectory.com/skills/mayurrathi-retention-referral)
---
name: Retention Referral
description: Churn prevention (voluntary and involuntary), referral loops, affiliate program design, and product-led growth.
version: 1.0.0
---
# 1.5.2 Retention Referral
This skill defines the frameworks for keeping customers longer and turning them into acquisition engines.
## 1. Churn Prevention (Voluntary)
**Goal:** Rescue customers at the moment of cancellation.
* **Cancel Flow:** Trigger → Exit Survey (Reason) → Dynamic Save Offer → Confirmation.
* **Reason-Offer Mapping:**
* Price → Discount or Downgrade.
* Low Usage → Pause subscription (1-3 months).
* Missing Feature → Roadmap preview or Support intro.
* **Dark Patterns:** Avoid them. Keep the "Cancel" option clear to maintain brand trust.
## 2. Dunning & Involuntary Churn
**Goal:** Recover failed payments automatically.
* **Retry Logic:** Use "Smart Retries" (e.g., Stripe) to attempt charges on success-prone days.
* **Communication:** 3-4 plain-text emails over 10 days escalating in urgency. Provide a "no-login" link to update payment info.
* **In-App Alerts:** Display a persistent banner for accounts with past-due payments.
## 3. Referral Program Design
**Goal:** Engineering viral loops within the product.
* **The Loop:** Trigger Moment (Aha moment) → Share Action → Convert Friend → Reward.
* **Incentive Structure:** Double-sided rewards (Referrer gets X, Friend gets Y) are the most effective.
* **Milestones:** Use tiered rewards (e.g., "Refer 5 friends for a t-shirt") to encourage repeat sharing.
## 4. Affiliate & Partner Programs
**Goal:** Scale reach through external advocates.
* **Recruitment:** Focus on creators whose audience matches your Target Persona (Skill 14).
* **Commissions:** Use recurring percentage-based commissions for SaaS to align long-term incentives.
* **Enablement:** Provide affiliates with pre-made banners, email swipes, and "Vs" pages (Skill 17).
## 5. User Health Scoring
* **Metrics:** Track login frequency, key feature usage, and support sentiment.
* **Intervention:** For users with dropping health scores, trigger proactive outreach or re-engagement drip sequences.
