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---
name: skill-product-strategic-analysis
description: "Guidelines for conducting Market Research (TAM/SAM/SOM) and Competitive Analysis."
tier: 2
version: 1.0
---
# Strategic Analysis
## 1. Objective
To provide data-backed justification for *why* a product should exist. This skill powers the **Strategic Analyst (p01)** agent.
## 2. Market Sizing (The Numbers)
You MUST use the **TAM/SAM/SOM** model.
### Definitions
1. **TAM (Total Addressable Market):**
* *Formula:* Total Potential Customers x Average Annual Revenue per Customer.
* *Scope:* Global, Theoretical maximum.
2. **SAM (Serviceable Available Market):**
* *Formula:* Segment % of TAM that fits your geographical/technological reach.
* *Scope:* Realistic reach within 3-5 years.
3. **SOM (Serviceable Obtainable Market):**
* *Formula:* SAM x Target Market Share (usually 1-5% for startups).
* *Scope:* Year 1 target.
### Citation Rule
> [!IMPORTANT]
> **No Hallucinations.** If real data is unavailable, you MUST explicitly state:
> *"Based on Conservative Estimate 2026 guidelines"* and explain your logic (e.g., "Assumed 10% of developers use VS Code...").
## 3. Competitive Matrix
Use the following Markdown table structure to identify the "Blue Ocean":
```markdown
| Competitor | Key Feature | Pricing Model | Weakness (The Gap) |
|------------|-------------|---------------|--------------------|
| Comp A | ... | ... | ... |
| Comp B | ... | ... | ... |
| **US** | **...** | **...** | **N/A** |
```
## 4. Verification Check
- [ ] Is TAM > $1B? (If not, is it a niche lifestyle business?)
- [ ] Is SAM < TAM? (If SAM > TAM, your math is broken).
- [ ] Is SOM < SAM? (If SOM = SAM, you are overly optimistic).
- [ ] Is the "Gap" defensible? (Technology vs Marketing)
- [ ] Are all numbers cited or estimated with disclaimers?
## 5. Output
> **[Use the Official Template](assets/market_strategy_template.md)** for the full structure.
## 6. Examples
- **Strong Case (Go):** `examples/01_strong_ai_assistant.md`
- **Weak Case (No-Go):** `examples/02_nogo_vertical_video.md`
