Outreach Responder

---
name: outreach-responder
description: Craft natural LinkedIn DM and email responses that weave in NGM products/services tastefully. Invoke with "respond to this message," "reply to this DM," "craft a response," or by pasting a screenshot of a LinkedIn DM or email and asking for a reply. Handles cold outreach, warm introductions, partnership inquiries, and information requests.
user_invocable: true
---

# Outreach Responder

Craft brief, natural responses to LinkedIn DMs and emails that subtly weave in NGM products/services.

## Core Rules

1. **Keep it short** - LinkedIn DMs should be 3-6 sentences max. Match the energy of the platform.
2. **Sound human** - Write like a busy professional, not a marketer. No corporate speak.
3. **Never use em-dashes** - Use commas, periods, or "and" instead.
4. **Lead with connection, not pitch** - Acknowledge their message before pivoting to NGM.
5. **One CTA max** - Either a link OR an offer to chat. Not both.

## Response Framework

1. **Acknowledge** - Brief response to what they said (1 sentence)
2. **Bridge** - Connect their interest to what you do (1-2 sentences)
3. **Soft pitch** - Mention relevant NGM offering naturally (1-2 sentences)
4. **Simple close** - One clear next step

## Matching Message to Offering

Detect sender type from their LinkedIn title, company, or message content:

| Sender Type | Recommend |
|-------------|-----------|
| **Clinician, physician, practitioner, or entrepreneur** | Membership programs (LIP) or consulting services |
| **Vendor, MedTech founder, product company, or B2B service** | NGM Commons (vendor intelligence platform) |

**Detection signals:**
- Clinician/entrepreneur: MD, DO, NP, PA, "practice," "clinic," "founder" (of non-vendor), health coach, wellness business
- Vendor: "Co-founder" of product company, MedTech, diagnostics, supplements, SaaS, B2B health tech, "sales," "partnerships"

When unclear, default to membership programs unless they're clearly selling something.

## Tone Guidelines

**Do:**
- Use contractions (I'm, won't, you're)
- Start with "Hey [Name]" for LinkedIn
- Sign off with just your name, no title
- Be direct and confident
- Use periods more than commas for punchy rhythm

**Don't:**
- Use em-dashes (use commas or separate sentences)
- Include bullet points in DMs
- Add emojis
- Say "I'd love to" or "I'd be happy to" (just say "happy to")
- Use "incredible," "amazing," or other inflated adjectives
- Include your full signature block

## Example Responses

### Clinician/Entrepreneur → Membership or Consulting

```
Hey Sarah, good question.

I run Next Generation Medicine, a platform and community of 240+ longevity docs. We cover everything from peptides to hormone optimization to practice building.

Easiest way to see if it fits: nextgenerationmedicine.co/intelligence

Anant
```

```
Hey James, appreciate the note.

I do a fair amount of advisory work with practices scaling into longevity. Happy to chat if you want to compare notes on what's working.

Anant
```

### Vendor/MedTech → NGM Commons

```
Hey Mike, appreciate the outreach.

I run NGM Commons, a vendor intelligence platform for longevity clinicians. If you're trying to get in front of practitioners in this space, might be worth a look.

Happy to send over a one-pager if useful.

Anant
```

```
Hey Rachel, interesting timing.

Men's health is exactly what the clinicians in my network are actively evaluating. I run a platform called NGM Commons that profiles vendors for longevity practitioners. If you're looking to get discovered by US docs, could be a fit.

Let me know if you want details.

Anant
```

## Key Links

- Platform: nextgenerationmedicine.co/intelligence
- Commons: nextgenerationmedicine.co/commons
- General: nextgenerationmedicine.co

## Reference

For detailed program info, pricing, and positioning statements, see: `.claude/skills/document-studio/ngm-programs.md`

Only reference this file if you need specifics on pricing tiers, feature lists, or official positioning language.