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---
name: lead-research
description: Research and qualify potential leads using data sources, social media, and business intelligence for sales and marketing
---
# Lead Research Skill
Identify, research, and qualify potential leads for sales and business development.
## When to Use
- Lead generation
- Sales prospecting
- Market research
- Partnership opportunities
## Core Capabilities
- Company research
- Contact discovery
- Decision-maker identification
- Company size and revenue estimation
- Technology stack identification
- Buying signals detection
- Lead scoring and qualification
## Research Process
1. **Identify Target**: Industry, size, location
2. **Company Research**: Website, LinkedIn, news
3. **Contact Discovery**: Decision-makers, emails
4. **Qualification**: Budget, authority, need, timing
5. **Enrichment**: Add context and insights
6. **Scoring**: Prioritize leads
## Data Sources
- LinkedIn Sales Navigator
- Hunter.io (email finding)
- Clearbit
- ZoomInfo
- Crunchbase
- Company websites and blogs
- News and press releases
## Lead Qualification (BANT)
- **Budget**: Can they afford it?
- **Authority**: Is this the decision-maker?
- **Need**: Do they have the problem?
- **Timing**: When will they buy?
## Best Practices
- Personalize outreach
- Multi-channel approach
- Track engagement
- Follow up consistently
- Use CRM to manage leads
## Resources
- LinkedIn Sales Navigator: https://business.linkedin.com/sales-solutions/sales-navigator
- Hunter.io: https://hunter.io/
