Keyword Strategy

---
name: keyword-strategy
description: Use when researching, clustering, and prioritizing keywords for SEO roadmaps.
---

# Keyword Strategy Playbook Skill

## When to Use
- Planning quarterly SEO initiatives or briefing writers.
- Auditing existing keyword portfolios for gaps or cannibalization.
- Aligning organic strategy with launches or revenue themes.

## Framework
1. **Search Intent Mapping** – align keywords to persona questions and funnel stages.
2. **Data Sources** – combine Search Console, keyword tools, intent data, and first-party conversion signals.
3. **Clustering & Scoring** – group by topic, assign difficulty/opportunity/demand scores.
4. **Competitive Context** – track SERP features, content freshness, and authority benchmarks.
5. **Action Plan** – tie clusters to asset types, owners, and KPIs.

## Templates
- Cluster sheet (keyword, intent, volume, KD, SERP notes, priority, owner).
- Opportunity heatmap for exec reviews.
- Experiment backlog linking cluster tests to hypotheses.

## Tips
- Refresh clusters monthly for high-volatility topics.
- Pair with product/CS insights to uncover long-tail opportunities.
- Track cannibalization by monitoring internal links and ranking URLs.

---