Content Strategy

---
name: content-strategy
description: Strategic content planning with pillar mapping, editorial calendars, and SEO optimization. Use this skill when planning content, managing editorial calendars, auditing existing content, or developing content pillar strategies.
author: FrankX
version: 1.2.0
---

# Content Strategy Skill

Strategic content planning that transforms chaos into a systematic operation.

## When to Use

- Planning weekly/monthly content
- Auditing existing content performance
- Developing content pillar frameworks
- Building editorial calendars
- SEO-driven content planning

## Content Pillar Framework

### The Four Pillars

| Pillar | Focus | Frequency |
|--------|-------|-----------|
| Educational | Tutorials, guides, how-tos | 2x/week |
| Thought Leadership | Vision, analysis, predictions | 1x/week |
| Product | Announcements, case studies | 1x/week |
| Community | Interviews, showcases, Q&As | 1x/week |

## Quick Start

```markdown
## This Week's Content Plan

### Monday - Educational
- Topic: "How to [Skill]"
- Keywords: [primary], [secondary]
- Status: Draft

### Wednesday - Thought Leadership
- Topic: "Why [Take]"
- Angle: Contrarian view on [trend]

### Friday - Community
- Topic: Interview with [Creator]
```

## SEO Checklist

- [ ] Primary keyword in title (front-loaded)
- [ ] Keyword in first 100 words
- [ ] 3-5 H2s with related keywords
- [ ] Internal links to 3+ related posts
- [ ] FAQ section with schema markup

## Examples

- "Plan my content for next week" → Generate weekly calendar
- "Audit my existing blog posts" → Analyze gaps and opportunities
- "Create a content pillar strategy" → Map content to themes

## Guidelines

1. Balance pillars for well-rounded authority
2. Batch similar content types together
3. Repurpose across formats (blog → social → email)
4. Track performance and iterate