Draft one personalised cold email per lead from a verified personal signal. Use when the user asks to write cold emails, personalise outreach, or says 'cold email', 'personalised outreach', or 'draft emails for these leads'.
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---
name: personalised-cold-email
description: "Draft one personalised cold email per lead from a verified personal signal. Use when the user asks to write cold emails, personalise outreach, or says 'cold email', 'personalised outreach', or 'draft emails for these leads'."
category: Sales & Marketing
license: MIT
version: 1.0.0
---
# Personalised Cold Email
## Draft one email per lead
- Open with the lead's own signal, in plain words. One true line beats three clever ones.
- Follow with one line on the sender and one proof point from the allow list. Use no proof that is not on the list.
- Make one clear ask, matched to the segment offer, such as a 20 minute look at a partnership or a workshop.
- Close with the sender's real name, title, company and one link, such as a presentation page.
## Hold the quality line
- Write like a person: short sentences, no hype, no filler that sounds generated.
- Keep one segment and one offer per email. Never discount, never invent a tier, and never promise a result the business has not delivered.
- Block any draft that contains a banned word the business has set, and say which word blocked it.
- Block any lead with no signal. Research the lead instead of sending a generic email.
## Keep the human gate
- Mark every draft as needing approval. Show the user the first batch in full before any sending step exists.
- Send only through a separate warmed sending domain, never the sender's primary domain, and only after the user approves the batch.
- Stop the whole campaign and report it when the user says stop, without arguing or finishing the batch first.
## When to use
Use this skill when the task matches its description above and you need a repeatable, checked workflow rather than an improvised answer.
## Guardrails and quality checks
- Apply the rules in this skill throughout. Never fabricate facts or numbers, keep external actions draft-only until a human approves them, and state anything you could not verify.
## Output format and example
Deliver the result in the structure the workflow defines. Example request: "Use the Personalised Cold Email skill for my situation: [describe the business, audience and goal]." Example output: a completed, checked deliverable following every step above, with open questions listed at the end rather than guessed.
