Creating Pitch Books

---
name: creating-pitch-books
description: Builds client pitch materials with market overview, strategic rationale, valuation analysis, and transaction positioning. Use when creating pitch books, preparing client presentations, or building deal marketing materials.
tags:
  - drafting
  - investment-banking
  - valuation
metadata:
  author: casemark
  practice_areas:
    - Investment Banking
    - Mergers and Acquisitions
    - Corporate Finance
  document_types:
    - New Document
  skill_modes:
    - Drafting
    - Planning
---
# Creating Pitch Books

Builds client pitch materials with market overview, strategic rationale, valuation analysis, and transaction positioning for investment banking engagements.

## When To Use

- Preparing sell-side or buy-side pitch presentations for prospective mandates
- Building management presentation decks for M&A processes
- Creating market update or sector overview materials for client meetings
- Assembling deal marketing books (CIMs, teasers) for live transactions
- Drafting strategic alternatives presentations for board-level audiences

## Inputs To Gather

- **Client profile**: Company name, sector, size (revenue, EBITDA), ownership structure, and key business segments
- **Engagement context**: Sell-side advisory, buy-side screening, financing, or strategic alternatives review
- **Target audience**: Board of directors, C-suite, financial sponsors, or strategic acquirers
- **Transaction parameters**: Indicative valuation range, deal structure preferences, timeline, and process type (broad auction, targeted, negotiated)
- **Comparable universe**: Identify 8–15 public trading comps and 5–10 precedent transactions; confirm selection criteria with the deal team
- **Financial data**: Historical financials (3 years minimum), projections or management case, and normalized adjustments (one-time items, pro forma synergies)
- **Credential slides**: Relevant firm transaction tombstones, league table rankings, and sector-specific experience

## Workflow

1. **Define the narrative arc**
   - Determine the central thesis: why now, why this transaction, why this bank
   - Align the story to the audience—sponsors care about returns, strategics care about synergies, boards care about fiduciary duty and process integrity

2. **Build the situation overview section**
   - Company snapshot: business description, end-market exposure, revenue and EBITDA bridge
   - Key investment highlights (typically 4–6 bullets with supporting data)
   - Ownership and capitalization summary

3. **Draft the market / sector overview**
   - Industry size, growth drivers, and secular trends with sourced data points [VERIFY data recency]
   - Competitive landscape map positioning the client among peers
   - Regulatory or macro factors affecting valuation or timing [VERIFY jurisdiction-specific regulations]

4. **Prepare valuation analysis pages**
   - **Public trading comparables**: Select peer set, present EV/Revenue, EV/EBITDA, P/E multiples at LTM and NTM; show mean, median, and implied valuation range
   - **Precedent transactions**: Filter by sector, size, and date relevance; present acquisition multiples and premium paid statistics
   - **DCF / LBO sensitivity**: Build a football-field chart summarizing valuation ranges across methodologies; note key assumptions (discount rate, terminal multiple, leverage) [VERIFY current market rates]
   - Clearly label all valuation dates and currency

5. **Construct the strategic rationale / process section**
   - For sell-side: potential buyer universe (strategic vs. sponsor), preliminary outreach strategy, and indicative timeline
   - For buy-side: target screening criteria, acquisition fit assessment, and synergy estimates
   - Process recommendations: auction structure, data room milestones, expected bid rounds

6. **Add credentials and team pages**
   - Select 6–10 relevant tombstones; prioritize same-sector and similar-size transactions
   - Include league table positioning if top-tier in relevant category
   - Senior banker bios with deal-relevant experience

7. **Format and finalize**
   - Apply consistent slide template (firm brand, fonts, color palette)
   - Number all pages; include "Confidential" and "Draft" watermarks as appropriate
   - Add required disclaimers and regulatory disclosures on the back cover [VERIFY compliance requirements per firm policy]

## Output

The completed pitch book should contain the following sections in order:

1. **Cover page** — Client name, engagement title, date, confidentiality notice
2. **Table of contents**
3. **Executive summary** — 1–2 pages capturing the thesis and key takeaways
4. **Situation overview** — Company profile, investment highlights, capitalization
5. **Market overview** — Sector landscape, trends, competitive positioning
6. **Valuation analysis** — Comps, precedents, DCF/LBO summary, football-field chart
7. **Strategic rationale / process** — Buyer universe, timeline, process structure
8. **Credentials** — Tombstones, league tables, team bios
9. **Appendix** — Detailed financial schedules, supplemental comps, sourcing notes
10. **Disclaimers** — Regulatory and legal disclosures

All financial figures should be presented in consistent units ($MM or $B) with clear date stamps.

## Quality Checks

- [ ] Valuation multiples are internally consistent and cross-referenced between comps, precedents, and DCF outputs
- [ ] All market data is sourced and dated; no stale figures presented as current [VERIFY]
- [ ] Peer set selection is defensible—companies are comparable in size, sector, and growth profile
- [ ] Narrative flows logically from situation overview → market context → valuation → strategic recommendation
- [ ] Financial data ties to source filings or management-provided numbers; any normalization adjustments are disclosed
- [ ] Tombstones and credentials are accurate and reflect closed (not pending) transactions unless labeled otherwise
- [ ] Confidentiality markings, disclaimers, and regulatory disclosures are present [VERIFY per firm and jurisdiction]
- [ ] No unsupported projections or guarantees of outcome—all forward-looking statements are qualified
- [ ] Formatting is consistent: fonts, colors, chart styles, decimal precision, and currency notation uniform throughout