Job Change Play

---
name: job-change-play
description: >-
  Runs outbound triggered by contact job changes: champion tracking, new-role
  outreach, and "new broom" timing in the first 90 days. Use when a champion or
  past buyer moves to a new company, or the user wants to set up job-change
  detection. Triggers on: "job change", "new role", "champion moved", "job
  change outreach", "contact changed jobs".
license: MIT
compatibility: Claude Code, Codex, GitHub Copilot, Cursor, Gemini CLI, OpenCode, Goose, Hermes, Windsurf, Zed
metadata:
  version: "1.0.0"
  author: LeadMagic
  category: sales-plays
  tags: [sales-plays, job-change, champion-tracking, trigger-based, new-role]
  frameworks:
    - "Winning by Design — SPICED"
    - "UserGems — Champion tracking"
    - "LinkedIn Sales Navigator — Lead alerts"
---

# Job Change Outbound Play

## Overview

When a contact changes jobs, three opportunities open simultaneously: (1) the old
company lost a champion and may need replacement support, (2) the contact is now
at a new company with new budget and tool evaluation, and (3) you have a timely,
personal reason to reconnect. This play covers all three.

## Authoritative Foundations
- **Winning by Design — SPICED** — Discovery framework — Situation, Pain, Impact, Critical Event, Decision; a champion's new role is the critical event.
- **UserGems — Champion tracking** — Track past buyers and users as they change companies and reach out in their first months, when they set new priorities.
- **LinkedIn Sales Navigator — Lead alerts** — Save champions as leads to get job-change alerts without manual monitoring.

## When to Use

- "Champion left the company"
- "Contact changed jobs"
- "Job change detection outreach"
- "New role outbound"

## Core Principle

> A job change is the highest-permission outreach event in B2B. It's personal,
> timely, and relevant. Nobody ignores a "congrats on the new role" email.
> And at their new company, they have influence over tool selection in their
> first 90 days.

## Step-by-Step Process

### Phase 1: Job Change Detection

Monitor via:

- LinkedIn notifications (connections)
- CRM enrichment triggers (Apollo, LeadMagic job change detection)
- Sales Navigator alerts on saved leads
- Newsletter/announcement monitoring
- User/contact list re-verification (monthly)

### Phase 2: Old Company — Champion Replacement

When a champion leaves:

- Immediately identify who inherited their responsibilities
- Reach out to the new contact within 5 days
- Acknowledge the transition, provide value (usage summary, ROI to date)
- Frame yourself as a resource during the transition
- Don't pitch — help them look good by knowing the account history

### Phase 3: New Company — New Role Outreach

When a contact starts a new role, reach out Day 14-21 (after onboarding chaos):

Subject: "New role at [NewCo] — congrats"
Body: Reference their move, connect to what they accomplished at the old company
with your product, suggest how it applies here. "At [OldCo] you [achieved X
with our product]. Curious if [NewCo] is dealing with similar challenges."

### Phase 4: Sequence Architecture

7-day, 3-touch sequence for new role:

- **Day 1:** Email (congrats, bridge from old to new)
- **Day 3:** LinkedIn message (more casual, "how's the first few weeks?")
- **Day 7:** Email (value-add: "I compiled some data on [their new industry]")
- **Day 14+:** Move to standard nurture if no reply

### Phase 5: CRM Hygiene

- Update contact records: new title, new company, new email
- Create new opportunity at new company (linked to past success)
- Flag old company account for champion replacement outreach
- Tag as "job change — warm re-engagement" for future campaigns

## Output Format

Job change playbook with: detection setup, champion replacement templates, new
role outreach sequence, CRM update workflow, and tracking dashboard.

## Quality Check

Before delivering, verify:

- [ ] Job change detection covers at least 4 sources: LinkedIn notifications, CRM enrichment triggers, Sales Navigator alerts, and monthly contact re-verification
- [ ] Old company champion replacement: new contact identified and reached within 5 days with account history transfer
- [ ] New company outreach: first touch at Day 14-21 (after onboarding chaos settles), not Day 1
- [ ] Sequence architecture: 7-day 3-touch sequence (email → LinkedIn → email with value-add) with Day 14+ fallback to standard nurture
- [ ] CRM hygiene: contact records updated (title, company, email), new opportunity created at new company, old company flagged for champion replacement
- [ ] Job change signals tiered by seniority: exec moves get immediate personal outreach, IC moves get automated nurture

## Common Pitfalls

1. **Contacting Day 1 of the new role.** The first week is onboarding chaos — they're not evaluating tools. Fix: wait until Day 14-21 when they've surfaced what's broken and are assessing what they need.
2. **'Congrats on the new role' as the entire opener.** This wastes the warm permission a job change creates. Fix: bridge past success to new context — reference what they accomplished at the old company and connect it to challenges their new company likely faces.
3. **Forgetting the old company.** When a champion leaves, the replacement inherits a relationship they didn't build. Fix: reach out to the new contact within 5 days with account history, usage data, and an offer to help them look good during the transition.
4. **CRM records left stale.** A changed contact with old company data means outreach goes to dead email and pipeline attribution breaks. Fix: update contact records, create the new opportunity at the new company, and tag both records for appropriate follow-up.
5. **Treating every job change as equal.** A SDR moving to a new SDR role carries less buying power than a VP Sales moving to a CRO role. Fix: tier signals by seniority and function — exec moves get immediate personal outreach; IC moves get automated nurture.

## Execution Artifacts

- `references/framework-notes.md` — named frameworks, citation anchors, and operating assumptions
- `templates/output-template.md` — copy-paste deliverable structure for the user
- `scripts/check-output.py` — local checklist validator for required sections
  This skill includes lightweight artifacts the agent can load on demand:
  Use the artifacts when the user asks for an implementation-ready deliverable, a repeatable workflow, or a quality check rather than generic advice.

## Implementation Depth

Use this section when the user asks for a finished asset, not a high-level explanation.

### Diagnostic Questions

1. What is the primary motion: founder-led, sales-led, product-led, partner-led, or lifecycle-led?
2. Which ICP tier is the output for: small business, mid-market, enterprise, or mixed?
3. What proof is available today: customer stories, usage data, third-party validation, screenshots, or none?
4. What system will execute the work: CRM, sequencer, warehouse, support desk, product analytics, or manual workflow?
5. What decision will the user make from this output: launch, prioritize, route, rewrite, score, coach, or measure?

### Framework Application

Map the recommendation explicitly to the named frameworks in this skill:

- Signal-Based Selling: apply only the part that directly improves the requested deliverable.
- Champion Tracking Methodology: apply only the part that directly improves the requested deliverable.
- Winning by Design — SPICED: apply only the part that directly improves the requested deliverable.

### Deliverable Standard

A strong output from this skill includes:

- A crisp diagnosis of the current situation
- A recommended path with tradeoffs, not a generic list
- A concrete artifact the user can use immediately: table, script, checklist, scorecard, sequence, dashboard spec, or implementation plan
- A measurement plan with leading and lagging indicators
- Risks and edge cases called out before execution

### Adaptation Rules

- For small business: reduce complexity, shorten time-to-value, and prioritize owner/operator clarity.
- For mid-market: include workflow ownership, handoffs, integrations, and enablement assets.
- For enterprise: include governance, risk, procurement, stakeholder mapping, and proof requirements.

## Related Skills

- cold-email-strategy, reply-handling, pipeline-management, leadmagic-job-change, crm-integration