Launch Video

---
name: launch-video
description: Job skill for a product, feature or brand launch video. Adds launch questions, idea patterns, moves and pitfalls to the motion method. Load once, before asking, when the user wants to launch or announce something.
---

# Launch video

A launch makes people want the product in seconds. Build it as the `motion`
skill describes; this page adds what is specific to launches.

## Ask (on the motion skill's single card)

Use the shared visual-approach question from `motion` when unsettled, ahead of
an optional idea pitch. Adapt its choices to this job; keep the card to four
questions total and skip choices the brief or requested reference already settles.

Pick what the prompt leaves open, at most four questions with the idea pitch:

- "Where will people mostly watch this?" (from the `motion` skill).
- "Should it have music?" (from the `motion` skill).
- "What's the one thing it does better than anything else?" Offer two or three
  guesses from the prompt or their site, plus "Let GG Motion choose".
- "Which idea should we go with?" Two or three pitches (below) about their
  product, recommended marked, plus "Let GG Motion choose".

If the product has screens and none were supplied, end with one plain line:
"Send me a screenshot of each step people take, and your logo if you have one."

## Ideas that suit launches

Each is a pattern to apply to their product, not a scene to copy:

- **One object, all the way.** A single shape (a dot, a card, the logo's mark)
  travels through every scene and becomes the logo at the end.
- **Clearing the noise.** The screen fills with the problem (tabs, pings,
  clutter); the product arrives and clears it, one cause at a time.
- **Chain reaction.** Each feature knocks into the next, so the whole video is
  one chain of causes that ends on the name.
- **Two halves meet.** Two parts that mean nothing alone come together to make
  the product's point, then the name.
- **From one prompt.** The input types the request and visibly becomes the
  finished result, repeated shorter each time.

## Beats that work

- Open on a picture, not a title. The first second shows the subject.
- One feature per beat, shown working on real screens, each growing out of the
  last.
- A calm moment on the hero, then a quick run of three or four words or cards
  into the end card.
- End on the name and one next step, held still long enough to read.

## Moves

`kit.liftWords`, `kit.dropLetters` and `kit.stamp` for the name; `kit.converge`
or `kit.reshape` into the end card; `kit.hop` and `kit.knock` for chain
reactions; `kit.camera` whips between features. Pieces: `one-shape-journey`,
`gather-to-logo`, `chain-knock`, `morph-carry`, `camera-rig`.

## Pitfalls

- Feature, feature, feature at equal lengths: a slideshow with a logo.
- A title card first. Start with the product doing something.
- Confetti or sparkles at the reveal. Use the product's own motion.
- Claims or numbers not in their sources.
- Reusing the look of the last launch you made.