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02 Apply Typography Scale
ASecurityCreate clear typographic hierarchy using hand-crafted font sizes, weights, and colors
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- Added October 17, 2026
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[](https://www.skillsdirectory.com/skills/karanmrn-02-apply-typography-scale)---
name: apply-typography-scale
description: Create clear typographic hierarchy using hand-crafted font sizes, weights, and colors
domain: ui-design
skill-type: generative
version: 1.0.0
prerequisites:
- 01-establish-visual-hierarchy
dependencies: []
input:
- content_structure: array
- base_size: number (default 16)
- context: marketing | application | content
output:
- type_scale: array of sizes
- weight_assignments: object
- color_assignments: object
---
# Skill: Apply Typography Scale
## Purpose
Create clear typographic hierarchy using a hand-crafted set of font sizes, weights, and colors.
## Core Rules
1. **Hand-crafted, not mathematical** — Avoid modular scales with fractional pixels
2. **Use px or rem, never em** — Prevents compounding issues
3. **Minimum 25% jumps** — 16px → 20px (25%), not 16px → 18px (12.5%)
4. **Two weights only** — 400/500 normal, 600/700 bold
5. **Never < 400 for UI** — Too hard to read at small sizes
## Recommended Scales
### Marketing Page
```
Hero: 48-60px, weight 700, line-height 1.1
H1: 36-40px, weight 700, line-height 1.2
H2: 28-32px, weight 600, line-height 1.3
Body: 16-18px, weight 400, line-height 1.6
Small: 14px, weight 400, line-height 1.6
Caption: 12px, weight 400, line-height 1.5
```
### Application/Dense UI
```
H1: 30-36px, weight 700
H2: 24px, weight 600
H3: 20px, weight 600
H4: 16px, weight 600
Body: 14-16px, weight 400
Small: 12-13px, weight 400
```
## Line-Height Rules
**Inverse proportion to size:**
- Small text (12-14px): 1.6-1.7 (needs help finding next line)
- Body text (16px): 1.5-1.6
- Large headlines (30px+): 1-1.2 (needs less help)
## Line Length
- **Optimal**: 45-75 characters per line
- **Max-width**: 20-35em for paragraphs
- **Wide paragraphs**: Increase line-height to 1.8-2.0
## Decision Criteria
### PASS
- Scale uses a small set of intentional sizes with clear jumps between roles
- Type hierarchy combines size, weight, line-height, and color
- Body text remains readable across marketing, app, and content contexts
- Line length and line-height fit the reading context
### FAIL
- Scale relies on tiny increments that do not create hierarchy
- Font weights are too light for UI text
- Long-form text lines are too wide or cramped
- `em` sizing compounds unpredictably in nested elements
## Common Failure Modes
| Failure | Example | Fix |
|---------|---------|-----|
| **Em units** | `1.25em` parent, `0.875em` child = 17.5px | Use `px` or `rem` |
| **Micro-steps** | 16px, 18px, 20px | 16px, 20px, 28px |
| **Weight 300** | Light body text | Minimum 400 |
| **Long lines** | 100+ characters | Constrain to 35em |
| **Uniform line-height** | 1.5 for all | Vary by size |
## Examples
See `examples/typography-scale/` for scale implementations.
## References
- `references/hand-crafted-scales.md`
- `references/avoid-em-units.md`
- `references/line-height-proportion.md`
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