Sales Enablement

---
namespace: aiwg
name: sales-enablement
platforms: [all]
description: Project directory path (default current directory)
commandHint:
  argumentHint: '[--material-type value] [--product-focus value] [--project-directory value] [--guidance "text"] [--interactive]'
---

# Sales Enablement Command

Create comprehensive sales enablement materials to support sales team effectiveness.

## What This Command Does

1. **Develops Sales Content**
   - Product presentations
   - Competitive battlecards
   - Case studies and proof points

2. **Creates Sales Tools**
   - Sales playbooks
   - Objection handling guides
   - ROI calculators

3. **Organizes Resources**
   - Content library
   - Usage guidelines
   - Training materials

## Orchestration Flow

```
Sales Enablement Request
        ↓
[Content Strategist] → Content Strategy
        ↓
[Copywriter] → Sales Copy
        ↓
[Technical Marketing Writer] → Technical Content
        ↓
[Graphic Designer] → Visual Materials
        ↓
[Market Researcher] → Competitive Intelligence
        ↓
[Positioning Specialist] → Messaging Alignment
        ↓
[Asset Manager] → Content Organization
        ↓
Sales Enablement Package Complete
```

## Agents Involved

| Agent | Role | Output |
|-------|------|--------|
| Content Strategist | Strategy | Content plan |
| Copywriter | Copy | Sales messaging |
| Technical Marketing Writer | Technical | Product content |
| Graphic Designer | Design | Visual materials |
| Market Researcher | Research | Competitive intel |
| Positioning Specialist | Messaging | Value props |
| Asset Manager | Organization | Content library |

## Material Types

| Type | Purpose | Typical Format |
|------|---------|----------------|
| Presentations | Customer meetings | PPT/Google Slides |
| Battlecards | Competitive selling | 1-2 page PDF |
| Case Studies | Proof of value | PDF/Web |
| Playbooks | Sales process | PDF/Wiki |
| One-pagers | Quick reference | 1-page PDF |

## Output Artifacts

Saved to `.aiwg/marketing/sales-enablement/`:

- `content-inventory.md` - All materials index
- `presentations/` - Sales presentations
- `battlecards/` - Competitive materials
- `case-studies/` - Customer success stories
- `playbooks/` - Sales playbooks
- `one-pagers/` - Quick reference guides
- `objection-handling.md` - Objection responses
- `roi-tools/` - ROI calculators
- `training-guide.md` - How to use materials

## Parameter Handling

### --guidance Parameter

**Purpose**: Provide upfront direction to tailor priorities and approach

**Examples**:
```bash
--guidance "Enterprise sales focus, long sales cycle"
--guidance "Competitive battlecard priority"
--guidance "Technical audience, detailed specs needed"
```

**How Applied**:
- Parse guidance for keywords: priority, timeline, audience, focus, constraints
- Adjust agent emphasis and output depth based on stated priorities
- Modify deliverable order based on timeline constraints
- Influence scope and detail level based on context

### --interactive Parameter

**Purpose**: Guide through discovery questions for comprehensive input

**Questions Asked** (if --interactive):
1. What sales challenges are you addressing?
2. What materials are highest priority?
3. Who is the target buyer persona?
4. What is the typical sales cycle length?
5. What competitive situations are most common?
6. What objections need addressing?

## Usage Examples

```bash
# Full sales enablement package
/sales-enablement --material-type all

# Specific material type
/sales-enablement --material-type battlecards

# Product-focused
/sales-enablement --material-type all --product-focus "Enterprise Plan"

# With strategic guidance
/sales-enablement "Example" --guidance "Your specific context here"

# Interactive mode
/sales-enablement "Example" --interactive
```

## Success Criteria

- [ ] Content strategy aligned with sales needs
- [ ] Key materials created
- [ ] Competitive intelligence current
- [ ] Materials properly branded
- [ ] Content library organized
- [ ] Training documentation provided
- [ ] Sales team briefed

## References

- @$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/README.md — Media marketing kit framework overview
- @$AIWG_ROOT/agentic/code/addons/voice-framework/README.md — Voice framework for sales messaging and positioning
- @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/subagent-scoping.md — Multi-agent sales content orchestration
- @$AIWG_ROOT/docs/cli-reference.md — CLI reference