Marketing Intake

---
namespace: aiwg
name: marketing-intake
platforms: [all]
description: Enable interactive question mode
commandHint:
  argumentHint: '[--project-type value] [--intake-directory value] [--interactive value] [--guidance "text"] [--interactive]'
---

# Marketing Intake Command

Initialize marketing project intake with comprehensive discovery and requirements gathering.

## What This Command Does

1. **Gathers Project Information**
   - Business objectives
   - Target audience
   - Budget and timeline
   - Success criteria

2. **Assesses Requirements**
   - Deliverables needed
   - Resource requirements
   - Dependencies and constraints

3. **Creates Project Foundation**
   - Project brief
   - Team assignments
   - Initial planning documents

## Orchestration Flow

```
Marketing Intake Request
        ↓
[Project Manager] → Intake Form Collection
        ↓
[Campaign Strategist] → Strategic Assessment
        ↓
[Budget Planner] → Budget Feasibility
        ↓
[Production Coordinator] → Resource Assessment
        ↓
[Workflow Coordinator] → Process Planning
        ↓
Intake Package Complete
```

## Agents Involved

| Agent | Role | Output |
|-------|------|--------|
| Project Manager | Lead intake | Project setup |
| Campaign Strategist | Strategy | Strategic brief |
| Budget Planner | Budget | Budget framework |
| Production Coordinator | Resources | Resource plan |
| Workflow Coordinator | Process | Workflow setup |

## Intake Sections

### Business Context
- Business objectives
- Marketing goals
- Success metrics
- Key stakeholders

### Audience & Messaging
- Target audience segments
- Key messages
- Value proposition
- Competitive positioning

### Scope & Deliverables
- Required deliverables
- Channels and formats
- Quantity and specifications

### Timeline & Budget
- Key dates and milestones
- Budget range
- Resource availability

### Constraints & Dependencies
- Known constraints
- Dependencies
- Risks and concerns

## Output Artifacts

Saved to `.aiwg/marketing/intake/`:

- `project-intake.md` - Complete intake form
- `strategic-brief.md` - Strategic foundation
- `scope-definition.md` - Deliverables and scope
- `budget-framework.md` - Budget planning
- `timeline-draft.md` - Initial timeline
- `team-assignments.md` - Resource allocation

## Parameter Handling

### --guidance Parameter

**Purpose**: Provide upfront direction to tailor priorities and approach

**Examples**:
```bash
--guidance "Rebrand project, comprehensive discovery needed"
--guidance "Quick campaign intake, 2-week timeline"
--guidance "Agency handoff, need complete documentation"
```

**How Applied**:
- Parse guidance for keywords: priority, timeline, audience, focus, constraints
- Adjust agent emphasis and output depth based on stated priorities
- Modify deliverable order based on timeline constraints
- Influence scope and detail level based on context

### --interactive Parameter

**Purpose**: Guide through discovery questions for comprehensive input

**Questions Asked** (if --interactive):
1. What type of project is this?
2. What are the business objectives?
3. Who is the target audience?
4. What is the budget range?
5. What is the timeline?
6. Who are the key stakeholders?

## Usage Examples

```bash
# Interactive intake
/marketing-intake --interactive

# Campaign intake
/marketing-intake --project-type campaign

# Custom directory
/marketing-intake --intake-directory ./my-project/intake

# With strategic guidance
/marketing-intake "Example" --guidance "Your specific context here"

# Interactive mode
/marketing-intake "Example" --interactive
```

## Interactive Mode

When run interactively, guides through:
1. Project type and scope
2. Business objectives
3. Target audience
4. Budget and timeline
5. Deliverable requirements
6. Team and stakeholder identification

## Success Criteria

- [ ] Business objectives documented
- [ ] Target audience defined
- [ ] Deliverables specified
- [ ] Budget range established
- [ ] Timeline created
- [ ] Team assigned
- [ ] Kickoff ready

## References

- @$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/README.md — Media marketing kit framework overview
- @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/native-ux-tools.md — Interactive intake question patterns
- @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/instruction-comprehension.md — Fully parsing intake requirements before acting
- @$AIWG_ROOT/docs/cli-reference.md — CLI reference