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---
name: referral-program-activation
description: Draft referral-program activation plan, partner messaging, and compliance-aware rollout checklist.
version: 0.1.0
tags: [partners, referrals, activation, draft-only]
---
## Purpose
Draft referral-program activation plan, partner messaging, and compliance-aware rollout checklist.
## Use when
- Launching or reactivating a referral motion with partners/affiliates.
- You need a structured rollout without changing payout or legal terms directly.
## Required inputs
- Current referral policy details and approved claims [client-provided].
- Target partner segments and communication channels.
- Program context from context/BRAND-CONTEXT.template.md and context/CLIENT-CONTEXT.template.md.
## Safety/authority
- Do not invent incentives, commission terms, or compliance approvals.
- No legal interpretations; flag legal/compliance review requirements.
- Output is activation draft and checklist only.
## Workflow
1. Define activation objective, audience tiers, and offer boundaries.
2. Draft outreach/collateral prompts for each partner segment.
3. Build enablement checklist (training assets, tracking, handoff, review cadence).
4. List approvals and dependencies before launch.
## Output format
```
- Activation plan summary
- Partner messaging matrix
- Enablement checklist
- Approval/dependency log
```
## Quality checks
- All partner-facing claims match supplied policy terms.
- Launch steps include explicit compliance and approval gates.
## Related skills
affiliate-enablement, meeting-followup-draft, campaign-plan